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- Emma HQ is the first platform of its kind specifically designed to help large brands with multiple locations manage professional email programs through one corporate account, giving marketers complete visibility into every communication that’s being sent, collaborative tools to work with individual managers, and the control to maintain a world-class brand experience for each and every customer.
myemma.com › blog › introducing-the-industry-s-first-email-campaign-and-asset-manager-emma-hqIntroducing Emma HQ, the industry’s first email campaign and ...
Design and optimize targeted email marketing campaigns. Emma's digital marketing platform drives results with personalization, segmentation and automation.
Introducing Emma HQ. Manage and scale your brand's email marketing. We’re so excited to launch Emma HQ, the very first email platform of its kind to help marketers manage their professional email marketing strategy across hundreds or even thousands of accounts! Trusted by leading brands like Orangetheory Fitness, Liberty Tax, and The Palm ...
- Craft Your Goals and KPIs.
- Build Your Email List.
- Set Brand Best Practices.
- Plan Your Content and Campaigns.
- Plan Your First Campaign.
- Measure Success.
- Test, Test, Test
- Post Campaign
It can be tempting to jump right into crafting your first email, but we encourage you to first pause and take a step back. Consider your organization’s or parent company’s overall business goals, and ensure that your marketing goals align. Then, craft some email specific goals: What do you want to achieve? What objectives will help you be successfu...
Now you've got your goals—great! Time for one of the most important steps (well, they’re all important, but especially this one). We’re talking about your list of subscribers. For most organizations, you'll have some sort of a list to start from—you’ll want to import your current list of customer contacts (or clients, students, alumni, etc.). Befor...
For higher ed marketers with a massive brand to franchise marketers with a well-known company to ladder-up to—and everyone in between—sticking with your brand standards and best practices is critical. Work with your respective leadership teams to ensure your emails reflect your overall brand, both with visuals and content. Some email platforms, lik...
The fun part: what kind of content are you going to send? You have many options, from newsletters to offers, announcements to invitations, among others. There’s no right or wrong answer here, either. You can send one, or send them all, just make sure they align with your objectives and you have a strategy and plan for executing them. Each type of c...
Now you’re ready for lift off. We recommend starting with content first, keeping in mind that email content should be short, sweet, and to the point. We all have short attention spans, but it seems to be even shorter when it comes to email. Your readers want to know what you have to say and why it matters to them as quickly and succinctly as possib...
You’ve put in the hard work and your first send is out the door—congrats. Now you can start tracking the successof your sends. If you’re using an email marketing tool (like Emma) you’ll automatically have access to some statistics. We encourage you to also review results from a website analytics tool, like Google Analytics. Both views will help you...
With all your data and learnings from your first send or two, you can begin to play with testing. The most common is an A/B test, where you draft two emails that are completely the same but with two different subject lines. This test will help get at improving your open rate, as you're able to see what subject line inspires more action from your su...
You made it–The hardest parts are over. Once you’ve done your due diligence and sent your first email, you have all the learnings, data and experience you need to keep on going. Your metrics will tell you most of what you need to know to keep improving your campaigns, but there are a few things we think you should do after every one, regardless of ...
Emma HQ is the first platform of its kind specifically designed to help large brands with multiple locations manage professional email programs through one corporate account, giving marketers complete visibility into every communication that’s being sent, collaborative tools to work with individual managers, and the control to maintain a ...
Tiered accounts cut down on internal communication and maximize brand consistency. Adding Emma to your team means you can focus less on the logistics of sending a message and more on creating a lasting relationship with your customers. See how Emma HQ can work for you by requesting a live demo.
FROM COPYWRITING TO CUSTOM FORMS, WE’VE GOT YOU COVERED. Our in-house experts are dedicated to your marketing success. We’re ready to dive in and help you get the maximum value from Emma and drive the best possible results for your business. See our services.
Table of contents. What is Emma email marketing? Emma hardware & software requirements. Emma key features. Emma HQ. Marketing automation. Dynamic content. A/B testing. Landing pages. Email analytics. Emma ease of use. Emma security features. Emma integrations and add-ons. Emma pricing plans. Emma customer support. Pros and cons of using Emma.
