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  1. Jan 28, 2020 · Apple’s fastest-growing business segment, which includes AirPods and Watch, is now bigger than Mac. “Wearables, Home and Accessories” revenue is larger than Mac revenue for the first time ...

  2. Aug 9, 2022 · It hit the $2 trillion mark on August 20, 2020. Apple became a $3 trillion company briefly on January 3, 2022, and today its valuation is about $2.6 trillion. By focusing on creating breakthrough ...

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    • Organization & Priorities
    • Future-Defining Initiatives
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    Apple remains a top-down organization with a great deal of CEO control

    Apple used to be infamous for its top-down approach. A longtime trusted member of Steve Jobs’ team, now-CEO Tim Cook was originally hired out of Compaq to revamp Apple’s broken supply chain. In contrast to Jobs’ showmanship, Tim Cook is “a ruthless systems guy” who rose to Jobs’ inner circle by managing the unglamorous parts of the business. Today, it seems that Jonathan Ive has assumed control as Apple’s design lead, the role once held by Jobs, while Cook manages just about everything else....

    Apple is still hiring more in hardware than in software

    As of December 31, 2016, there were approximately 80,000 direct Apple employees. To see where Apple is looking to add more human capital, we collected data from its site and broke down the company’s 7,000+ open job listings. Hardware Engineering leads by a significant margin, accounting for 34% of the open jobs. The next largest slice was Software Engineering at 28%, followed by Sales (9%) and Operations (8%). For a company that’s trumpeting its growing Services business and racing to beat ot...

    Earnings calls reveal a focus on expansion markets like India and new products like Apple Watch and AirPods

    Looking beyond job listings, we also mined Apple’s annual earnings calls to highlight recurring keywords from the transcripts, using a significance-weighting scheme to surface words and phrases. For the last 5 years, iPhone has dominated the conversation, as have other main products like iPad and Mac. Over the years, geographies like China, Brazil, Russia, and the United States are frequently mentioned, but in 2017 India seemed to be a new focus.Apple is increasingly looking to new markets li...

    Artificial intelligence is Apple’s Achilles heel — and the company is turning to M&A to shore up its AI efforts

    Pulling back the curtain on its AI effort, Apple appears to be behind. Usage of Apple’s voice assistant Siri dropped in 2016, according to third-party data source Verto Analytics, whereas usage of Amazon’s Alexa grew. Expanding Siri’s footprint with HomePod — Apple’s premium audio take on Amazon’s Echo product and Google Home — was meant to be a start to the fight against the Echo. After being dogged by delays and missing the crucial Christmas season, Apple started shipping HomePod in early 2...

    Apple’s big bet on augmented reality

    Today, FaceID, which unlocks the iPhone X by spraying thousands of infrared light rays to recognize a user’s face, is the iPhone X’s hottest new feature. But this direction was clear in retrospect when looking at patents. Apple has 5 patent grants and 2 outstanding applications for patents in facial recognition dating back to 2015. In addition, it acquired facial-tracking software maker Faceshift back in 2015. Likewise, Apple obtained at least two patents in 2017 that in retrospect seem key f...

    Apple’s automotive project pivoting to software and batteries

    Autonomy, electric vehicles (and batteries for cars), and car sharing are the pillars on which the future of cars is being built. Apple has dabbled in all three areas, but sputtered when it comes to actually building a car. It’s a fairly open secret that Apple was working on an autonomous vehicle (AV), and Apple researchers recentlypublisheda paper about 3D detection of pedestrians and cyclists, based on only LiDAR. But overall, details on the project, internally dubbed “Titan,” are scant. CE...

    As the first company to surpass a $1T market capitalization, in financial terms it’s never looked better for Apple. Yet technology success is ephemeral. The future of Apple hinges on nailing yet another platform. The trouble is, nobody knows for certain what’s next. Apple has allowed its lead to slip in hyped areas like AI and voice-led computing, ...

  3. Oct 28, 2021 · Reddit. Apple continues to see double-digit growth in services as revenue for that segment broke records for Q4 2021 and has nearly tripled in six years to $18.3 billion. Despite a number of ...

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  5. Feb 2, 2023 · Apple reported a revenue of $20.77 billion for Services. "We set an all-time revenue record of $20.8 billion in our Services business, and in spite of a difficult macroeconomic environment and ...

  6. Nov 8, 2023 · Current Price. $169.30. Price as of April 26, 2024, 4:00 p.m. ET. Apple's CFO explains the powerful flywheel behind the tech giant's fast-growing, high-margin services segment. Some investors may ...

  7. May 2, 2017 · Apple ( AAPL) has said it wants to double the revenue of its services business by 2020, which is its fastest growing business segment. After earnings that disappointed Wall Street, CEO Tim Cook ...

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