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  1. Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.

    • Mass media

      Mass media includes the diverse arrays of media that reach a...

  2. Mass communication, process of sharing information with a large audience. Mass communication is accomplished via mass media—that is, technology capable of sending messages to great numbers of people, many of whom are unknown to the sender (e.g., television). The purposes of mass communication

  3. 6 days ago · Mass media, modes (or, less commonly, a single mode) of mass communication whereby information, opinion, advocacy, propaganda, advertising, artwork, entertainment, and other forms of expression are conveyed to a very large audience. In this, the most general, sense of the term, mass media have.

  4. Dec 10, 2018 · Mass Communication. Mass media are the transport forms of mass communication, which can be defined as the dissemination of messages widely, rapidly, and continuously to large and diverse audiences in an attempt to influence them in some way.

  5. Littlejohn and Foss define mass communication as “the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, understood, and influenced by audience” (333).

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