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Mar 24, 2023 · But when taking a structured approach, you can end up with successful SaaS product marketing. Here are the 4 steps to take to market SaaS through email. Step 1. Define strategy. The first step to starting email marketing in SaaS is to define your strategy so that you can choose marketing tools and integrations to use.
- Nico Prins
- Create Content that Aligns with the Customer Journey. Email marketing is like dating. You get to know the person and do your best to leave a good impression.
- Give People a Reason to Subscribe. There are two types of emails you’ll be sending to your subscribers. You have regular emails, something you’ll learn about now, and triggered emails.
- Automate the Process for a Wider Reach. You send automated emails to people based on where they are in your funnel and how they are engaging with your company.
- Create Engaging Subject Lines. Your email subject lines determine if your email recipients will read on or abandon the email. So, you must pay as much attention to your email subject lines as other elements in your email body.
People also ask
What is a SaaS email marketing strategy?
What types of emails should a SaaS company send?
How to design a SaaS email marketing campaign?
How can email help your SaaS business?
- Know your goals. Before you can start bringing in new paying customers with an automated email sequence, you first need to establish what the goals of your email marketing campaign actually are.
- Have a solid lead-generation strategy. There are many lead-generation channels that SaaS businesses can use to build up their mailing list. Websites, landing pages, social media, PPC campaigns, webinars, gated content, and blogging are all viable ways to generate leads for your SaaS company.
- Segment your audience. It’s highly unlikely that you’ll be able to meet the expectations of your entire audience with a single email campaign. This is where segmentation comes in.
- Personalize your emails. Email personalization is essential to make your emails contextual and relevant to the user receiving them. You might be able to get away with a similar welcome email for multiple user segments, but this boilerplate approach gets less effective later down the line.
- Plan lifecycle segments first. Have you ever been on a receiving end of an email marketing campaign that was completely irrelevant to you? What did you do next?
- Choose the right time. I subscribed to a blog some months back because I liked reading their articles. But I always missed out on their articles. Why?
- Review email data regularly. To create a better performing email marketing campaign, you must review your data regularly. This could mean studying your email list weekly.
- Focus on simple campaigns first. When you subscribe to email automation tools, you’re tempted to build complex email automation and use them. But this might not be the correct way to start if you’re just beginning your email marketing journey.
What is a SaaS email marketing strategy? SaaS email marketing strategy is a way of using email marketing to achieve your SaaS business goals. An email marketing strategy can be used as a general term, target a specific lifecycle stage (e.g. lead nurture or user onboarding) or a business objective (e.g. adoption or retention).
Oct 20, 2023 · Marketing automation is a game-changer for SaaS email marketing. With email automation tools, you can set up triggered emails, drip campaigns, and personalized workflows that deliver the right message to the right email address at the right time.
Email marketing automation for SaaS companies Step one is exploring SaaS email marketing templates of what a great email looks like across the customer lifecycle . Once you’ve checked out the examples and created a SaaS email marketing strategy of your own, you’ll need access to the tools of the trade.
