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Sep 25, 2020 · In this guide, we'll talk about what email design is, cover 13 best practices, examples of successful email design, and offer some tools you may be interested in experimenting with. Let's get started.
- Kristen Baker
What is email design? What makes a good email design? 10 email design best practices for 2021; Email design FAQs; What is email design? In short, email design refers to every aspect of creating an email for marketing, fundraising, business or other purposes.
Dec 22, 2023 · A good email design boils down to 5 critical elements. Balancing those elements in your email design can create attention-grabbing, engaging, and actionable emails that stand out. Let’s dive in: Email Layout. The email layout is the alpha and the omega of a winning email design.
- Craft attention-grabbing subject lines. 33% of people open emails just based on their subject lines. It’s the first thing your recipients see, in bold font.
- Make your pre-headers count. An email’s pre-header is the text shown after the subject line. It acts as a preview of the email’s content. Pre-headers are the most underrated part of email design.
- Keep It Brief. The average professional gets countless emails each day. If they open your email and see long-winded paragraphs, they’ll immediately close it and move on.
- Be personable (without sounding desperate or fake) Personalization is crucial for making your emails stand out. Sadly, many think using someone’s name and gushing empty praise counts as personalization.
- Craft a Strong Subject Line. The subject line is your chance to make a first impression on your reader and has a unique effect on open rates. While the average email open rate ranges from 18-22%, some marketers get their open rates as high as 57% by only optimizing the subject line.
- Stay On-Brand. Your email’s design impacts how consumers view your brand, so it’s crucial to consider each design element carefully. Design elements include logos, colors, fonts, layout choices, videos, images, and infographics.
- Keep It Simple and Focused. Complicated email layouts may confuse readers, and when readers feel confused, they click the “back” button. You should embrace a simple, clean, and minimalistic design in your emails.
- Spur Engagement. To generate engagement from readers, including a strong Call-to-Action (CTA) in every email. Select your anchor text carefully, make your CTA button large, and place it strategically to optimize your conversions.
Apr 22, 2024 · Unlock the secrets of effective email design with concise content, strategic animations, and audience-tailored layouts. Read now and transform your email game!
Key Takeaways: Introduction to Email Design. Before diving into the best practices and examples, let’s start by understanding the importance of email design. Email design encompasses various elements, including layout, typography, color schemes, images, and interactive features.
