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May 11, 2023 · 8. 360 marketing campaign. The so-called 360 marketing campaigns are about promoting a product or service using a cohesive message through multiple marketing channels. To compare, while social media and email campaigns use one channel, 360 marketing campaigns use both of these channels and more to get the message across.
- Mateusz Makosiewicz
- Dove: Real Beauty. Launched in 2004 in response to market research that indicated growing unrest with female body perception, Dove sought to become more relatable to the customers who were buying their products the most — women.
- Old Spice: The Man Your Man Could Smell Like. Trying to make soap for men interesting may seem like an uphill battle. But Old Spice marketers honed in on a new target audience for its men’s hygiene products — the women in their lives.
- Nike: Just Do It. When Nike launched its “Just Do It” campaign, the brand hit on a relatable feeling for most consumers — the need to push through discomfort or personal resistance in order to achieve a goal.
- California Milk Processor Board: Got Milk? Creating a concern around scarcity of a product is another way to capture consumer attention. The “Got Milk?”
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- Kellogg’s: Wow. Some of Kellogg’s most successful branded advertising campaigns in recent years have relied heavily on data to reach consumers in personalized and innovative ways.
- Domino’s: Piece of the Pie Rewards. The United States has more than 310 million smartphone users, which means that reaching consumers on their phones is an important opportunity for brands to be successful.
- Apple: Shot on iPhone. Apple launched its “Shot on iPhone” marketing campaign in 2014 with the purpose of showcasing the phone’s camera. While the campaign highlighted the iPhone’s high-tech features, it turned to an old-school medium to share how photographers around the world were using its advanced camera system: billboards.
- Coca-Cola: Share a Coke. The powerful “Share a Coke” marketing campaign was introduced in 2011—initially launched in Australia at a time when the beverage company had updated its packaging to read “Share a Coke with…” Coca-Cola sought to develop more personal relationships with younger consumers and inspire them to share their love for the brand with others.
- Marketing Campaign Components
- How to Create A Successful Marketing Campaign
- Over to You
Multiple components go into the planning, execution, and results of a stellar marketing campaign. We'll discuss the most important components of campaigns below.
Now, you might be wondering, “How do I get started from here?” Well, now is the time to plan your campaign. The campaign planning process will involve you mapping out your strategies and tactics. Your campaign plan should include a course of action. This document will list the required resources, assets, stakeholders, and measurable goals. Let’s di...
Marketing campaigns aren’t easy, but they’re valuable and integral to growing a successful brand and business. Campaigns set apart certain deliverables from general promotional efforts. You can touch your audience in creative and exciting ways. If you’re not sure where to start, consider what would be valuable to your audience and go from there. Yo...
- Allie Decker
An effective marketing campaign requires impactful creative assets. Every creative asset should: Align with your brand's voice, tone, and visual language. Captivate your audience with narratives that resonate and evoke emotions. Tailor your assets to specific audiences, ensuring the message is clear and relevant.
May 20, 2022 · 3. McDonald’s I’m Lovin’ It Campaign. This marketing campaign is a winning example of sonic branding, which is the use of a distinctive sound to make an association with a brand. As part of their mission to update the brand, McDonald’s ran a competition among international ad agencies.
Examples of digital marketing campaigns. Some of the world’s biggest brands invest resources into pushing the limits of what’s possible with digital marketing. These 10 examples of successful digital marketing campaigns demonstrate masterful timing, targeting, and messaging that business leaders can emulate in their own campaigns. 1.
