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- The Every Mom. Followers: 294k. Modern-day moms face a unique set of challenges from raising children in a digital-first world to navigating relationships with in-laws and extended family during a pandemic.
- Bolden USA. Followers: 32.1k. Instagram is all about visuals. This means that within minutes of being on Instagram, a user can be bombarded with images.
- The Broke Black Girl. Followers: 174k. Personal finance is like exercise. You need motivation, the right tools, discipline, and a goal to achieve to see real success.
- Teleport Watches. Followers: 9.1k. Have you ever wondered where former President Barack Obama buys his watches? One of the brands he sports is Teleport Watches.
Feb 26, 2024 · Looking to get inspired by the best brands on Instagram? In this article, find social media examples from brands in fashion, beauty, food and drink, homeware & more.
- Lowes
- Starbucks
- Ben & Jerry's
- Sephora
- Intel
- Taco Bell
- American Express
- Warby Parker
- Ikea
- Sharpie
Lowes does a smart job of promoting its products on Instagram: The company connects with users by showing people real-world applications for the products it sells.
To promote its brand and connect with customers on Instagram, Starbucksregularly brings in images of followers and makes them part of its brand story. In this way, Starbucks follows the advice of Ann Handley: "Good content isn't about good storytelling. It's about telling a true story well." -- Ann Handley, MarketingProfs
Ben & Jerry'shas some serious personality when it comes to flavors and brand positioning, and the company lets that personality shine in its Instagram posts.
Sephorais a cosmetics and beauty supply store with locations throughout the country. Its Instagram features a clever use of white space to really emphasize color so the eyes of its followers are drawn to the products. Related: How to Make Your Instagram Account Impressive
Intelhas built essential technology for decades, and its Instagram is peppered with images and videos that show the people behind the scenes of this tech giant giving followers and customers an inside look at the brand.
The fast food chain has no hesitation in using Instagramto promote new products. It mixes color, fun and style to make its posts look more like a magazine shoot than a generic product promotion.
The American ExpressInstagram is loaded with tourism images featuring its cards being held aloft, a creative way to engage followers by triggering wanderlust.
Warby Parkersells prescription eyewear via the web. Rather than hire models, the company regularly features passionate and loyal employees in its Instagram.
Ikeais a global store featuring home goods and furniture. It replicates the in-store experience by showing off how followers might use its furnishings in their own homes.
Sharpiemanufactures markers and writing instruments used around the world. The company's Instagram creatively ties pop culture in with the use of its products to connect to younger generations and new followers.
Instagram can also help you grow your brand awareness and introduce new products. Every month, 130 million Instagram users engage with shopping content. Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers.
- Use a business account. Just in case you skipped over the section above and plan to dive into the rest of the Instagram marketing tips while using a personal account, here’s why you should reconsider.
- Clearly define your goals. All social platforms are tools. But you can’t use those tools effectively unless you know what it is you’re trying to build.
- Know your audience. A little preliminary research can help you figure out who you can best reach when you’re thinking about how to market on Instagram.
- Optimize your profile. In just 150 characters, your Instagram bio needs to make a great first impression, convey your brand personality, and tell people why they should bother following your Instagram account.
Aug 7, 2020 · For example, Yeti is known for its feed full of high-res photos of the outdoors featuring adventures enjoying their products. Meanwhile, oVertone boasts a bold color-coded feed based on whichever shade of their product their currently promoting. If you’re stumped as to what your creative trademark should be, don’t sweat it.
Nov 16, 2022 · Marketing. An ecommerce brand's guide to Instagram content. 16. minute read. Written By. Barney Cox. •. November 16, 2022. Instagram is one of the most important social channels for ecommerce brands. When used well, it can be super influential for buying decisions, helps you build your brand and it can be a great source for user-generated content.