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In the 1950s and 1960s, Timex, a brand-named wristwatch, became something of an iconic American product through a long-running advertising campaign that used celebrities to pitch the product. Print ads, such as the one at right with New York Yankee baseball star, Mickey Mantle, were featured in the major magazines of the day.
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Timex Group USA, Inc. (formerly known as Timex Corporation) is an American global watch manufacturing company founded in 1854 as the Waterbury Clock Company in Waterbury, Connecticut. In 1944, the company became insolvent but was reformed into Timex Corporation .
- 1854 (169 years ago)
- Middlebury, Connecticut, with various operations in Europe, the Americas, and Asia
- 7,000
- Luxury goods
The commercial in Video 2 typifies many of the live commercials that aired during the first decade of postwar television. News presenter John Cameron Swayze presents the sponsor's commercial message—in this case a demonstration of the durability of Timex watches.
Nov 22, 2019 · And by 1950, the brand debuted the V-Conic, marketed as the first mass-produced, high quality watch movement made in the United States. Many seniors in America will recall Timex’s motto of the ...
Aug 12, 2019 · By the early 1960s, one in three watches sold was a Timex. The unforeseen success of this new watch led the company to change its name in 1969, and thus, the Timex Corporation came to be. But Timex and the rest of the watch industry were in for a nasty shock. The so-called “Quartz Crisis” began in the early 1970s with the arrival of cheap ...
In the commercial, an elephant stomped on—and completely crushed—a Timex, at which point Swayze informed the television audience, "It worked in rehearsal." —Rob Edelman. For More Information. McDermott, Kathleen. Timex: A Company and Its Community,1854–1998. Middlebury, CT: Timex Corporation, 1998. Timex Corp. "Our Company History."
