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Jan 25, 2019 · Take a journey behind the origin of the Supreme Box Logo with questionable intellectual property practices, a whole lot of irony, and an artist named Barbara Kruger.
Jan 16, 2018 · From millennials to skate-heads alike, Highsnobiety has produced a lightning-quick summary of Supreme's box logo history and it's rise to streetwear fame.
- CEO & Publisher
Dec 9, 2022 · One of the key elements of Supreme's branding was its box logo. The logo, which features the brand's name in bold, capital letters inside a simple red box, was designed by Barbara Kruger, a well-known artist and graphic designer.
- Origins
- Growing Popularity
- Law Suit
- Growing Demand
- Final Thoughts
James Jebbia’s passion to open a store that perfectly encapsulated the essence of skateboarding happened in 1994. Having become close friends with Shawn Stussyand worked at hit retail stores like Union and Parachute, Jebbia has experience. After Stussy left his eponymous label, Jebbia decided it was time to launch Supreme. In an interview with GQ, ...
Skaters soon began rocking Supreme box logos and getting a lot of looks. The crisp white T-shirt with a red and white logo was a simple yet eye-catching design. Supreme bogossoon became an object for those in the know with New York street culture. It’s this mysticism and clever retail plan that allowed Supreme to get its name recognised. This incre...
As Supreme’s underground following began to grow, so did the buzz about who the brand actually was. Given the secretive nature of its wearers, Supreme had started to attract a following in the world of streetwear. In keeping with the rebellious spirit of skateboarding, Supreme began to remix popular logos of other brands. In 1997, Supreme had relea...
As the box logo started to become a staple in streetwear, Supreme had started to issue more store exclusive versions. Whenever a new Supremestore opened, a special edition box logo opened with it. Harajuku, Daikanyama and Los Angeles had all been issued their own bogos to celebrate, but fans who lived elsewhere were unable to get their hands on the...
Celebrities like Kanye West, Virgil Abloh, Bella Hadid, Tyler the Creator, Justin Bieber, Kendall Jenner and Travis Scott have all rocked a box logo at some point. The T-shirt has no boundaries, no limitations and no dedicated customer base. Its greatness lies in its simplicity. Above all, however, the box logo defines how less is more. Yes, Suprem...
Mar 13, 2023 · Jebbia borrowed this aesthetic for the Supreme box logo, which features the brand name rendered in bold, sans-serif font inside a rectangular box. The design has remained virtually unchanged since its inception, becoming one of the most recognizable logos in streetwear culture.
Jul 8, 2022 · Inspiration of Logo. The story behind the rise of the Supreme symbol or logo is quite audacious. When James planned to launch his only stock of t-shirts, he was accompanied by his friend in the design of the Supreme logo. Choosing from among the various types of logos available, they decided to go with a simple wordmark design.
