Yahoo Web Search

Throughout the 1990s, the programming of BBC Two was gradually evolving from factual programming to more light-hearted programming. As a result, the channel's identity at the time was starting to appear alienated - some of the longer-running idents like 'Steam', 'Diary', 'Silk' and 'Copper Cut-Out' were retired between 1997 and 1999 to combat this, with newer, more appropriate idents like 'Duck', 'Swan', 'Zapper' and 'Gorilla' being introduced as a replacement. However, by 2001, the channel's pr

Special

BBC Two, for the first time, decided to reuse some of their previous Christmas idents in the years during this era, instead of a new, annual ident. The Christmas idents are as follows: 1. Christmas 2001 - The 2 holds out his hands, produces a fairy which then zooms up and forms a

The package has been praised for its creativity, but ultimately largely seen as inferior to its predecessors, mainly for a number of issues. The first of this was the fact that there is significantly less choice. At the time of the launch of the last look had 11 launch idents, as compared to four launch idents with the personality 2s. This was especially noticed by the announcers, and the network director apparently complained to anyone who would listen about the lack of choice. In addition to t

By 2007 BBC Two needed a thorough rebrand as the previous idents were starting to lose their purpose. A new set of idents was therefore commissioned by advertising agency Abbott Mead Vickers BBDO, and was produced by Red Bee Media, who made the then current idents for BBC One. The new design needed to work, both on television, but also online, as a website and as live streaming feed. The two companies collaborated in all aspects of the process and both contributed people to the process. Paul Bra

The idents all featured a numeral 2, with a view or scape behind it, as viewers looked through the 2. The new look also featured a new design of BBC Two logo. The previously purple box has now been turned a deep shade of aqua, very similar to the viridian used by the 1991 idents. The text has also been changed, with the 'TWO' font being changed to Avenir, from Gill Sans previously. This box was placed to the left of the 2 numeral, opposite to where it was in the previous look, and faded in at th

The Window on the World idents have had three branding refreshes: October 2008, June 2009 and March 2013.

Special

As well as this set of idents, some special ones were made for Christmas and for other programmes. The Christmas idents are below

There have been a few criticisms of the look. The tagging idents have been some of the most controversial in the channel's history. The juddery camera work and shoddy appearance made it appear as though it was shot on a camcorder and done by an amateur. These idents were all dropped, except Football that remained in use until the 2013 refresh. Another controversial issue is that of the 2009 redesigned endboards. Their basic design itself is not criticised, but the main cause of concern is the hi