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- Data by date: Google Trends can tell you what people were searching for at any date from 2004 to a few minutes ago. It’s also based on two datasets: historic (2004-three days ago) and real-time (past week).
- Trending versus top-searched: Trending (or rising) searches are those that are accelerating the fastest, while top-searched, or “most-searched,” are the most-searched queries in a specific time frame.
- Choose topics when you can: When you start on Google Trends, you get the option to either search for a “term” or “topic.” We recommend choosing “topic” when possible.
- Compare big places to small: How do you compare searches for the same thing in two different locations? Well, Google Trends normalizes Search data to make comparisons between terms easier.
4 ways to use Google Trends. With Google Trends, you can see what people are searching for on Google, and how those searches change over time, by season, and by geographic location so you can get relevant insights into what your customers are researching online.
- How to Use Google Trends to Search For A Term
- How to Customize A Google Trends Search
- How to Interpret What Each Graph on Google Trends Means
- How to Compare Search Terms on Google Trends
- How to Use Related Queries on Google Trends
1. First, go to https://trends.google.comand type in the search term you want to view, or start with an example. 2. Specify your search term — this is important if your company or product has a more general name, like Apple, so be sure to select "AppleTechnology company" – not the fruit. 3.Google Trends will then generate a series of charts based o...
1.To customize your Google Trends search, first search for a term or topic — here, for example, using Apple. 2.To customize the "Interest over time" chart for your search term, use the four drop-down menus to see more specific metrics for region, time period, category, and the type of search (these include web, image, news, Google shopping, and You...
Once you've searched a term or topic and customized some of its variants, understanding what the peaks (represented with a 100 on the graph) and plateaus actually mean can be confusing. Here's how Google describes it: 1. "Each data point is divided by the total searches of the geography and time range it represents to compare relative popularity. O...
1.To compare search terms, click on Compare and type in your terms or topics. 2.For this example, we will compare Apple with Facebook and Samsung, adding each by clicking on the "+" icon. 3.A series of graphs will be generated below, which you can then customize with time frame, category, region, and type of search. 4.After searching for a comparis...
Located at the bottom of your Google Trends search results is a box titled "Related Queries" — here you will find the popular terms that often accompany or follow your selected search term. For example, people who searched for "Apple" also searched for "Apple card" within the customized variants. Within the Related queries box, you can click on a r...
- Use Google Trends for Market Research. Need to understand the interest in your product or service to launch in a new market? Google Trends Explore can help you understand how seasonality and location might affect your product or service.
- Test Out Google Trends for Newsjacking. Do you use newsjacking to help generate content? Then you should definitely use Google Trends subscriptions. Sign up to get the top, most, or all search trends weekly, daily, or as they happen.
- Leverage Google Trends for Keyword Research. Many keyword research tools show an expected monthly search volume. Unless you've been tracking that data month-by-month, it's hard to tell if searches for the topic are trending up or down.
- Use Google Trends for Product Innovation. Are you looking for insights into the latest colors, materials, or styles for your product? Suppose you start broadly with a topic in Explore.
Sep 6, 2019 · Advertisement. From the outside, Google Trends can seem a little tricky - so let's break it down. How to use Google Trends to search for a term. 1. First, go to...
Sep 7, 2022 · Sep 7, 2022 • 10 min read. English. Marketing eCommerce. If you’re running a website or marketing campaign, insights are a must. What are people searching for, and how is it changing over time? Google search trends help you gain these insights. Google Trends helps you understand what users search for, and how it changes over time.
