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What makes a good email marketing strategy?
What is an email marketing plan?
What should be included in an email strategy?
How do I create a strong email marketing plan?
- Gather Campaign and Industry Data for Insights. As the first step in outlining your email marketing plan, take the time to research concrete data that will help strengthen your overall email marketing strategy.
- Identify Your GAP (Goals, Audience & Positioning) The GAP is the quintessential building block for any type of email marketing and should always be kept in mind when developing a campaign.
- Outline Your Content Strategy. Outlining your content strategy starts to breathe life and structure into your plan. It’s the content your audience directly sees—which, for them, is the most essential part of your campaign.
- Create an Email Marketing Planner. Now that you have a strategy in place, you can begin scheduling and categorizing your emails in an email content calendar or planner.
- Getting Started with Email Marketing
- Email Regulations You Should Know
- Email Marketing Tips
- Beginning Email Marketing
I know it's easy to get overwhelmed with the vast possibilities of email marketing, so let’s break down a few key steps to get you started building a solid email campaign that will delight your customers. You can think of these steps as creating asuccessful email marketing strategy.
Email regulations are important to follow as they regulate and protectconsumers’ desires to know how and why their information is being used. If there’s anything we care about, it’s complying with what our customers—or potential customers—want. There are a few key ones that you should understand:
While you probably don’t think twice about the formatting or subject line of an email you send to a friend, email marketing requires a lot more consideration. Everything from the time you send your email to the devices on which your email could be opened matters. Your goal with every email is togenerate more leads, which makes crafting a marketing ...
While there are many rules to sending a marketing email, the most important is this: Treat the reader on the other end like you’re writing to a friend. Trust me, you can achieve all of your email marketing goals if you keep this golden rule top of mind in every autoresponder, lead magnet, and subject line. And remember, the more you help your subsc...
- Erica Santiago
Step 1: Identify the context for your campaigns. Before you create your strategy, it’s wise to consider the internal and external context for your business. These factors will influence the goals you set and the tactics needed to attain them. To explore these contexts, try using the SWOT and PESTLE formulas.
Mar 18, 2024 · Clear Objectives. Every successful email marketing plan starts with setting clear, measurable objectives. Identify what you want to accomplish with your email campaigns. Is it to increase website traffic, drive sales, or perhaps improve customer retention? Clear goals not only direct your efforts but also provide a benchmark for measuring success.
Nov 2, 2023 · Step 1: Setting goals and success metrics. The first step to creating your email marketing plan is to set goals for what you want to accomplish with your email marketing. Are you looking to increase clicks through to your website? Boost sales?
Nov 20, 2023 · Define Your Audience. Establish Your Goals. Build Your Email List. Choose an Email Marketing Service Provider. Create an Email Schedule. How to Create an Email. Best Practices for Adding Humanity and Authenticity. Email Subject Line Best Practices. Email Copywriting Best Practices. CTA Best Practices. B2B Email Marketing Best Practices.
- Whitney Blankenship
Introduction. An email marketing strategy requires significant planning and forethought. By spending adequate time planning your email marketing strategy, you can meet your goals more effectively and create the best campaigns possible. This guide will explain everything you should consider when planning a campaign.
