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- You can see how people find your website. There are over 1 billion websites online right now. Each of them is vying for attention in the overcrowded world of the internet.
- You can track what people do when they’re on your website. Getting people to your website is the first big hurdle you face, but making sure they stick around and come back is just as important.
- You gain data on who’s visiting your website and how. Most websites don’t need to reach everyone. There’s probably a specific type of visitor that’s most valuable to you.
- You can find the most popular pages on your website. Pretty much every website will have some pages that get more traffic than others. And you’ll also have pages that keep people on the site or achieve conversions more than others.
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- Universal Analytics Reports
- Google Analytics Acquisition Reports
- Google Analytics Behavior Reports
- Google Analytics Conversion Reports
- GA4 Tools
1. Google Analytics Real-Time Report
As the name suggests, the Real-Time reportgives you insight into what’s happening on your site at this very moment. You can see how many visitors are on your site, which pages they’re visiting, which social platforms they’re coming from, where they’re located, and more. While this report is fun to look at occasionally, it’s probably the least valuable. Here are some ways to use Real-Time: 1. See how much traffic you’re getting from a new social or blog post 2. Know immediately if a one-day sa...
2. Google Analytics Audience Report
The GA Audience reportgives you a high-level overview for the property you’re currently looking at. Check this report once a day to get a sense of how you’re trending overall. Underneath "Overview," you’ll see "Audiences,” as well as expandable menus for "Demographics,” "Interests,” "Geo,” "Behavior,” "Technology,” "Mobile,” "Cross-Device,” "Custom,” and "Benchmarking.” Explore each of these sections to get a sense of what they can tell you about your visitors. Every section describes an audi...
The Acquisition report breaks down your traffic by source: organic, direct, referral, email, social, paid search, display, affiliate, and (Other). (GA uses the (Other) categorywhen it doesn’t know how to categorize a subset of traffic.) From All Traffic, you can click into Channels. Click on any category to explore each source in detail. Depending ...
Out of all the reports in GA, I use the Behaviorones the most. This report gives you a review all of the blog posts, landing pages, web pages on your site. Let’s start with Site Content > All Pages. This shows the top-trafficked pages for your current view and/or segment. It’s useful in and of itself — you should always keep a careful eye on your m...
If you have a website, you have an objective — probably several — for the people who visit your site. Ecommerce store owners want their visitors to subscribe to their mailing list, make a user account, add something to their cart, and/or complete the order confirmation process. Media companies want their visitors to stay on their site for as long a...
Although many of the tools, reports, and features of GA4 are similar to those from Universal Analytics listed above, there are some key differences we'll address in this section.
- Aja Frost
- Tracking website traffic. Google Analytics offers a mechanism to track and quantify the flow of visitors to your website. It captures data about the number of individuals accessing your website, the pages they view, and the interactions they have during their visits.
- Understanding audience demographics. Google Analytics goes beyond just tracking visits; one of the Benefits of Google Analytics is that it gathers detailed demographic information about your website's visitors.
- Analysing user behaviour. Google Analytics delves into the behaviour of users on your website by meticulously tracking their actions. This involves capturing the order of pages they explore, the duration spent on each page, and the routes they follow on your site.
- Measuring conversion rates. Conversion tracking involves the technical implementation of specific tracking codes or triggers that monitor user actions aligned with your business goals.
Mar 13, 2023 · A part of the GMP, Google Analytics is a free web analytics tool that enables you to track and analyze traffic on your website or android/iOS mobile apps. With Google Analytics, you can access valuable insights like how users interact with your website(s) and app(s) i.e. the pages they visit.
Aug 1, 2022 · Google Analytics is a tool that collects, analyzes and sorts data from a business' website. With this information, companies can make deliberate and beneficial choices about...
Sep 14, 2021 · Google Analytics 4 (GA4) is a web analytics tool from Google that lets you track and measure user traffic and behavior on your website for free. It’s used by an estimated 28.8 million websites, giving it an estimated 85.9% share of the web analytics market.
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.
