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May 13, 2021 · Glittering generalities are vague, emotional statements that appeal to audience values and beliefs. Learn how to recognize and resist this propaganda device with examples from advertising and politics.
- Mary Gormandy White
- Staff Writer
In rhetoric, a glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim.
A glittering generality is a vague word or phrase that's used to evoke positive feelings rather than to convey information. Learn how this term is used in advertising, politics, and rhetoric, and see examples of common glittering generalities.
noun. a word or phrase that is used primarily to appeal to a person's emotions and values: They used glittering generalities like “freedom,” “civilization,” and “democracy” to boost support for the movement without talking about how to achieve those lofty goals.
Feb 14, 2024 · Glittering Generalities is a persuasive technique that uses vague, emotionally appealing words or phrases without evidence or reasoning. Learn how it works, its characteristics, and some examples from advertising, politics, and propaganda.
4 days ago · A glittering generality is a word or phrase that carries a strong emotional appeal, with versatility for rhetorical use. Rhetoric is the study of how language is used to appeal to an audience.
Apr 24, 2024 · Definition: Glittering generalities involve the use of emotionally appealing words and phrases that lack specific meaning or substance. These terms are designed to evoke positive emotions and associations without providing any concrete evidence or details.
