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Spanning over a century of visual evolution, the Pepsi logo encodes the history of American consumer culture in stylized iconography. Tracing the brand's symbolic transformations from pharmacy trademark to global emblem, themes of tradition and reinvention reveal tensions at the heart of capitalist mythmaking.
In 2023, we unveiled the result. Timely and timeless, the new Pepsi logo and visual identity system are more than a refresh. We introduced an electric blue and the black of Pepsi Zero Sugar to our cola’s classic colors alongside a modern, custom typeface that reflects the brand’s confidence.
In 1962, the “Cola” part of the name was dropped from the brand, along with the script font elements. In an attempt to really establish brand differentiation, Pepsi developed a completely different look, though it still maintained that overall feeling of movement and energy with the wavy lines.
Feb 12, 2020 · Two major things happened: The logo bottle cap now laid flat, and Pepsi-Cola dropped the word “cola.” From here on out, it was just Pepsi. In addition to ditching the word “Cola,” Pepsi ditched the swoopy, swirly red font they’d been using for the past 64 years.
Mar 29, 2023 · Pepsi's new design system includes a music-focused look that evokes the "‘ripple, pop and fizz’ of Pepsi-Cola with movement," according to the brand. PEPSI. The new identity was created...
Sep 21, 2021 · The Pepsi Cola logo got a refined look when the swirled smoothened. By 1943, Pepsi designed its logo in the shape of a bottle cap. The slogan “Bigger Drink, Better Taste” was on the cap.
The current Pepsi logo used as of 15 October 2023, revealed earlier that year. The Pepsi Globe is the logo for Pepsi, named for the red, white, and blue design in a sphere-like shape. It is one of the most recognizable logos in the world.
