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2 days ago · Create buyer personas, positioning, and messaging based on proprietary tools from the Kellogg School of Management. Learn from real-world custom case studies and examples based on the faculty’s own consulting experience with top tech firms such as Microsoft, AT&T, Salesforce.com, and Meta.
- Product Strategy
Analyze new product opportunities to arrive at ‘go’ or...
- Professional Certificate in Product Management
The Professional Certificate in Product Management provides...
- Online Programs
In this 8-week online program, Kellogg professor Mohan...
- Product Strategy
- 2169 Campus Drive, Evanston, 60208, IL
- (847) 467-6018
- Understanding Product Strategy. Learn why it’s critical to have a product strategy, and how it may vary in different types of organizations. Managing products as a business.
- Analyzing Product Opportunities. Evaluate new opportunities based on the ‘jobs-to-be-done’ framework. Defining the opportunity and hypothesis. Analyze the 'jobs-to-be-done' approach.
- Discovery and Requirements Definition. Apply the discovery hypothesis framework, create user stories, and build a wireframe to outline an opportunity to deliver an urban mobility solution for school kids.
- Designing the Business Model. Learn which situations are appropriate for each type of business model and analyze the economics of a SaaS pricing model.
- 2169 Campus Drive, Evanston, 60208, IL
- (847) 467-6018
- Introduction to Product Management. Learn what a product manager (PM) does, and how the role varies across industries, company size and format (B2B and B2C).
- Customer Insights for Product Innovation. Learn about the nature, sources, and tools of customer insights (e.g. ethnography, customer experience mapping, customer advisory boards, product telemetry, human factors research, etc.);
- Analyzing Product Opportunities. Learn how to define and find product opportunities, Jobs-to-be-Done (JTBD) Framework and assessing opportunities using the Real/Win/Worth Framework.
- Product Discovery and Requirements Definition. Learn about creating the Discovery Hypothesis, Product/Market Fit, MVP Framework; user stories, epics and themes; and address the Agile requirements document.
During this week you will learn what product strategy is, how to define it across various contexts, why product strategy really matters, and how to put it into action.
- Why Did I Feel The Need of Doing This Course?
- Where and How Did I Find This Course?
- Let’s Talk About The Course Structure and Its Content
- How Did This Cert Structure My Thinking?
- Suggestions For Someone Who Is Wanting to Pursue This Course.
Coming from an engineering background I was always intrigued by how a hypothesis is transformed into a full-fledged business goal. I always strived to get the bigger picture of what I was building and having a holistic approach towards product creation. As I stepped into the Product Management role, I realized this role requires seeing through a di...
I was searching for the right fit product management course which suits my requirement. After going through tons of websites and suggestions, I came across the advertisement for Kellogg’s Product Strategy course. I was highly impressed by the course content, as it covered major milestones of a product lifecycle, which a product manager needs to foc...
The course is structured in a way that encompasses a product lifecycle, from how an idea emerges, is brainstormed and analyzed, built, put into the market, and how it sustains itself. It focuses on the journey from ideation, selecting a core customer market, prototyping, and building a quick and dirty Minimum Viable Product (MVP) and evolving into ...
Outlining a cohesive product strategy is the prime skill a product manager should master. This course introduced me to various frameworks used during the product lifecycle which assist in analyzing the product-market fit. A course like product strategy causes a shift in approaching new entrepreneurial ideas. It encouraged me to consider other impor...
Entering the Product Management might seem a daunting challenge at first but getting properly structured training helps to strengthen the confidence and helps to channel your thoughts in the right direction. Having the right guidance on where to begin is a great start. I feel this course sets a nice base and then you can dig deeper into learning va...
May 17, 2022 · Develop a 360-degree product strategy mindset and learn strategies for growth with Kellogg School of Management’s Product Strategy program taught by Professor Mohanbir Sawhney....
- 4 min
- 1094
- Emeritus
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What is a product strategy course?
In this 8-week online program, Kellogg professor Mohan Sawhney will guide you through a deep dive into optimizing value for the customer and for the firm through strategic product management techniques.
