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By creating opportunities for Filipino ownerships of different brands and even foreign brands, he seeks to make the Philippines the franchise hub of the Asia...
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Feb 20, 2024 · By Alyanna Joyce Silvestre. Published February 20, 2024. In the realm of business, the name Lim resonates with a legacy of excellence and innovation, particularly in the domain of franchising.
SAM CHRISTOPHER LIM. Chief Executive Officer, Francorp Earned the highest award in Management Engineering, Ateneo de Manila University. Brings to Francorp a decade of global marketing experience from Bangkok, Shanghai, and London as former Senior Global Brand Manager for Unilever.
- Lived and Breathed Entrepreneurship
- Overall Chair of Franchise Asia Philippines 2018
- Create More Jobs Through Franchising
Even as a child, Chris already lived and breathed entrepreneurship. His summer vacations were spent in their grandfather’s Automatic Centre office filing invoices with his brothers. During break time, they play with their family computers in the selling area so they can also demonstrate the units for customers. Lim recalled having sold cassette tap...
Right now, Lim is preoccupied in promoting franchising in the Philippines and in the ASEAN region. Along with other officials of the Philippine Franchise Association (PFA) – the country’s pioneer and premier franchise organization – he eagerly looks forward to the forthcoming Franchise Asia Philippines 2018 slated from July 18 to 22 at the SMX Conv...
Lim spent over a decade growing brands globally as senior global brand manager Sunsilk for Unilever UK from 2010 to 2013, where he engaged in innovation development, leading a cross functional team to develop concepts, packaging, advertising and 360 degree launch plans for Unilever’s largest hair brand. He was regional brand manager Lux China, Japa...
Aug 7, 2015 · Sam Christopher Lim is the senior vice president for marketing and strategy at Francorp, the premier franchise consulting firm in the Philippines. He is also the president of U-Franchise, the ...
Titus Chair for Franchise Leadership at Palm Beach Atlantic University’s Titus Center for Franchising. I connect people in franchising and oversee an 80+ member Advisory Board of franchise ...
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Sam Christopher Lim’s Post. CEO at Francorp Philippines | Growing Brands from One to Many. 10mo. Franchising an international brand isn’t always clear-cut and easy. Learn how to set your...
