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Adam Keefe Horovitz (born October 31, 1966), [1] [2] popularly known as Ad-Rock, is an American rapper, guitarist, and actor. He was a member of the hip-hop group Beastie Boys. While Beastie Boys were active, Horovitz performed with a side project, BS 2000.
Beastie Boys were an American hip hop/rap rock group from New York City, formed in 1981. The group was composed of Adam "Ad-Rock" Horovitz (vocals, guitar), Adam "MCA" Yauch (vocals, bass), and Michael "Mike D" Diamond (vocals, drums, programming).
Aug 31, 2023 · Beastie Boys Mike Diamond, Adam Horovitz and Adam Yauch — aka Mike D, Ad-Rock and MCA — started a punk band in New York City in the 1980s, before moving into hip-hop. Originally broadcast...
- Terry Gross
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Sep 9, 2023 · Adam “ Ad-Rock ” Horovitz and Michael “ Mike D ” Diamond were both on hand Saturday as the corner of Ludlow and Rivington in New York City’s Lower East Side was officially renamed ...
- 34 min
- Daniel Kreps
Ad-Rock: The Lyrical Genius Behind the Beastie Boys’ Legacy. Introduction: Ad-Rock, a pivotal member of the iconic Beastie Boys, has seamlessly combined wit, musicality, and raw energy to shape the sound of hip-hop. Let’s explore the journey of this phenomenal artist. From New Jersey Roots to Global Fame:
May 24, 2020 · The New Yorker Interview. Ad-Rock Just Wants to Be Friends. The Beastie Boy on growing up, mellowing out, and the importance of snacks. By Hua Hsu. May 24, 2020. Illustration by Mike Reddy....