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  1. Alfred E. Neuman is the fictitious mascot and cover boy of the American humor magazine Mad. The character's distinct smiling face, gap-toothed smile, freckles, red hair, protruding ears, and scrawny body dates back to late 19th-century advertisements for painless dentistry, also the origin of his "What, me worry?"

    • Mad

      Mad ' s mascot, Alfred E. Neuman, is usually on the cover,...

    • Norman Mingo

      Alfred E. Neuman on Mad #30. In 1956, Mingo answered an ad...

  2. Mar 17, 2016 · Learn about the origins and history of the grinning, gap-toothed, freckled face of MAD magazine, who first appeared in 1956. Discover how he was inspired by a postcard, a play, and a lawsuit.

  3. Mar 3, 2016 · MAD insiders referred to the kid by various names—Mel Haney, Melvin Cowsnofsky—but when the magazine won legal rights to the face, he was officially christened Alfred E. Neuman. A pseudonym without a specific host, it was one of many counterfeit names used as running gags in the magazine.

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  4. Jul 20, 2021 · Mad magazine gave us Alfred E. Neuman and Spy vs. Spy and made irreverent, anti-establishment humor a thing. Here's what you need to know about 'Mad.'

  5. Jul 4, 2019 · The satirical magazine that featured Spy vs Spy, Alfred E. Neuman and other cartoons will stop producing new material in 2019. It will only reprint old issues and special editions for comic shops and subscribers.

  6. Jan 23, 2013 · In this clip from 1977, publisher Bill Gaines talks about the real history of Alfred E. Neuman - the fictitious mascot and cover boy of Mad Magazine. Mad is an American humor magazine...

    • 4 min
    • 77.9K
    • CBC
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