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The title, taken from the well-known slogan for Wheaties breakfast cereal, crops up in a key scene late in the novel when a waitress, apparently ironically, says "Breakfast of Champions" each time she serves a customer a martini.
Jul 26, 2021 · Using a clever marketing strategy instituted by company president James Ford Bell, Wheaties promoted the cereal as a healthy breakfast option through its association with athletics and athletes.
Apr 5, 2023 · The phrase was introduced to the world in 1933 at Nicollet Park in Minneapolis. "Breakfast of Champions" was actually part of a $10,000 deal that let Wheaties broadcast Minneapolis Millers' baseball games on WCCO, a radio station founded by General Mills' predecessor.
Breakfast of Champions Quotes Showing 1-30 of 389. “We are healthy only to the extent that our ideas are humane.”. ― Kurt Vonnegut, Breakfast of Champions.
Feb 28, 2024 · Originally popularized by the novel "Breakfast of Champions" by Kurt Vonnegut, the phrase has taken on a life of its own in popular culture. It's commonly used to describe a meal that is indulgent, unusually hearty, or not typically associated with breakfast, such as pizza or leftover fast food.
The first such slogan on the new signboard was penned by Knox Reeves, of a Minneapolis advertising agency. When asked what should be placed on the sign for Wheaties, Reeves sketched a Wheaties box on a pad of paper, thought for a moment, and wrote "Wheaties—The Breakfast of Champions".
Feb 24, 2016 · The Wheaties jingle – and the Breakfast of Champions slogan – were among the first of several General Mills advertising coups to follow. If it wasn’t for a radio jingle sung on Christmas Eve in 1926 by a barbershop quartet, Wheaties cereal would have been long forgotten by now.
