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  1. Sep 30, 2023 · More than just a piece of embroidery, the Lacoste logo epitomizes a blend of sportswear functionality and everyday elegance. It’s a fashion statement, a badge of premium quality, and to many, a symbol evoking the rebel spirit and innovation of its tennis legend founder, René Lacoste.

  2. Apr 16, 2024 · The Lacoste logo is associated with the nickname of its founder, tennis player René Lacoste. In one of the matches, he bet on a luxurious crocodile leather suitcase. As a result, the press dubbed him “Alligator,” and then René was called “Crocodile.”

  3. Jun 4, 2013 · A 1920s French tennis star put the little reptilian logo onto a white polo shirt. Emily Spivack. June 4, 2013. When French tennis players Henri Cochet and René Lacoste met at the net in this...

  4. en.wikipedia.org › wiki › LacosteLacoste - Wikipedia

    The company can be recognised by its green Crocodile logo. René Lacoste, the company's founder, was first given the nickname "the Crocodile" by the American press after he bet his team captain a crocodile-skin suitcase that he would win his match. He was later redubbed "the Crocodile" by French fans because of his tenacity on the tennis court.

  5. www.lacoste.com › us › lacoste-heritageLacoste Heritage

    90 years, 10 crocodiles. Versatile. Avant-garde. The Lacoste crocodile is a work of art. From the one designed by Robert George to today's logo, the attitude remains. This is the strength of a logo that has made history. Subtle, the crocodile passes through the hands of designers, evolving one step at a time.

  6. The very first Lacoste logo, introduced in 1933, featured a particularly detailed image of a crocodile, with its tail elevated, and its mouth opened wide. The animal was placed horizontally in the brand mark, facing towards the right-hand side.

  7. Feb 9, 2020 · What is the Lacoste logo? Lacoste or as many say Lacoste is a brand that produces clothes, shoes, perfume, watches, glasses and various leather products. The logo of this company looks very original – it is a crocodile with an open mouth and a raised tail.

  8. Feb 29, 2024 · This distinctive crocodile emblem has become synonymous with the brand, representing its rich heritage and timeless style. In this article, we’ll delve deeper into the meaning, history, design influences, and evolution of the Lacoste logo.

  9. Jan 3, 2012 · Rene Lacoste – originator of the brand and legendary tennis player who won three French Open titles and acquired two Wimbledon victories in the 1920s – was responsible for bringing the traditional white polo tee and embroidered crocodile to life.

  10. The LOGO.com versions of the Lacoste logo design. In its early days (and even today!), the Lacoste logo was among the most instantly recognizable brand symbols around. But could the famous design be reimagined? Design similar versions of the Lacoste logo below and take them home for free!

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