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Apr 23, 2021 · MTV Logo in the 90s. It’s 1994 and the iconic logo goes through its first redesign. This time the change in the classic 80s MTV logo is about the big M, which is now in Helvetica Black. You can feel the decade change and the channel adapting to a new taste in a subtle way, less playful compared to popular 80s fonts.
Learn how MTV started as a music video channel in 1981 and how its logo evolved over the years. See how the MTV logo reflects the channel's identity, culture, and influence in the music industry.
- Overview
- Sight on Sound
- MTV: The Music Channel
- MTV
- References
This page only shows primary logo variants.
For other related logos and images, see:
1977–1981 (pre-launch)
Before MTV's official launch, Warner Cable (under its two-way interactive cable television system QUBE) launched a specialized channel called Sight on Sound in 1977, which would later evolve into MTV. A similar experiment was done on QUBE's channel C-3, which would later become MTV's sister network Nickelodeon in 1979.
1980–1981 (pre-launch)
Typography: ITC Eras Bold Launched: May 5, 1980 Before its official launch, MTV was originally known as MTV: The Music Channel. Its initial logo was created by Manhattan Design and finalized on May 5, 1980, but was later scrapped due to the designers' efforts to incorporate the MTV name into the logo being an "unqualified disaster", according to creative director Fred Seibert.
1981–1994
Typography: Helvetica Black (modified) Kabel Black Launched: April 13, 1981 (advertising) August 1, 1981 (launch) MTV was officially launched on August 1, 1981, with a logo designed by Manhattan Design's Patty Rogoff and Frank Olinsky under the creative direction of Fred Seibert (who, along with his partner Alan Goodman, would go on to oversee the rebrands of Nickelodeon, Lifetime, VH1, and The Movie Channel through their joint agency of Fred/Alan). The block letter "M" was sketched by Rogoff, and the scribbled word "TV" was spraypainted by Olinksky. Unlike most television networks at that time, MTV's logo was constantly branded with different colors, patterns and images on a variety of station IDs.
1994–2010
Typography: Helvetica Black (modified) Launched: May 31, 1994 In 1994, the logo was slightly redrawn, with the "MUSIC TELEVISION" text changed to Helvetica Black.
2010–2021
Typography: Helvetica Neue Black Launched: February 8, 2010 Since 2008 on the premiere of FNMTV, the network had shown a chopped down version of its logo during most of its on-air programming. This became MTV's main logo on February 8, 2010, when it made its official debut on its website. This logo is essentially a cropped and updated version of the simplified variant, with the "MUSIC TELEVISION" text eliminated, most likely to reflect the network's dramatic decrease in music-related programming (although it started to shift its focus back in 2016).
1.From 1981 to 2010, it was legally registered as MTV: Music Television.
2.MTV: Music Television, The Logo
3.MTV Network Rebrand - Lance Rusoff
4.Loyalkaspar - MTV Rebrand Case Study
Jul 30, 2021 · This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain . Although it is free of copyright restrictions, this image may still be subject to other restrictions .
Aug 1, 2018 · In 2010, MTV’s in-house creative team, under the eye of Keyton, turned MTV’s visual identity on its head, rolling out a new buttoned-up, black-and-white look. MTV also axed the words “Music Television” from its logo, thus admitting by omission that it was no longer a music-focused brand.
Jun 26, 2009 · Animated MTV Logo 1992. Skip the cable setup & start watching YouTube TV today–– for free. Then save $8/month for 4 mos. One of the many unique MTV logos that used to air in the early 90s.
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Apr 16, 2024 · Iconic Logo: MTV’s logo, known for its bold, graffiti-style “M” and adaptable design, became one of the most recognized symbols worldwide. MTV evolved from playing music videos to becoming a multimedia giant, leaving a lasting mark on entertainment by influencing music, TV, and popular culture.
