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  1. The University Logo. The NIU logo is central to institutional branding. Consistent and correct use of this logo significantly contributes to maintaining and strengthening the identity and reputation of NIU. The university logo is composed of two parts: the NIU brandmark and the NIU wordmark.

  2. Northern Illinois University's visual identity is established through the appropriate use of the following marks: the university logo, the Huskie athletics logo and the university seal. These elements should be used only in the circumstances and according to the specifications described in this guide.

  3. Institutional Logo Downloads. There are three primary logo configurations. Choose from the variations below, with or without the tagline, in formats suitable for professional print, desktop publishing or screen/web use.

  4. NIU Logo. All NIU websites should include the following elements, which are included in NIU's standard templates: The NIU logo, implemented according to the university's graphic standards. The logo must link to the page determined by the site's template.

  5. Communication Standards. Visual Elements. University Logo. Logo Usage Guidelines. Clear Space Buffer. A minimum amount of space is required around all edges of the NIU logo to buffer it from other graphics and type.

  6. Northern Illinois University (NIU) is a public research university in DeKalb, Illinois.It was founded as Northern Illinois State Normal School in 1895 by Illinois Governor John P. Altgeld, initially to provide the state with college-educated teachers.In addition to the main campus in DeKalb, it has satellite centers in Chicago, Naperville, Rockford, and Oregon, Illinois.

  7. Don’t miss a minute of the action on a campus pulsing with pride. Take part in timeless traditions. Wear red and black. Cheer on our Huskie athletes. It’s easy to fall in love with the Huskie spirit around here. An education at NIU is more than just an academic degree. NIU opens the doors to career success, critical thinking, and lifelong ...

  8. Jul 26, 2011 · July 26, 2011. Today’s announcement of a new university logo to accompany the tagline selected in December 2010 – “Learning Today, Leading Tomorrow” – completes the research and design phase of NIU’s institutional brand identity.

  9. Our primary brand colors are NIU Red and black. Gray (or silver metallic when applicable) is used as an accent color within both the NIU and Huskie Athletics logos. The formulas for NIU Red, black and gray are shown at right in their various forms for print and web display, as well as for embroidery in soft goods.

  10. Visual Elements. Typography is an essential element of the NIU brand identity. When used consistently, it unifies messaging and creates familiarity. While Lucida Bright is used within the NIU logo, it may not be used in text. Use body copy and headline fonts to complement the brandmark — do not attempt to match it.

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