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Apr 3, 2017 · A common pitfall in strategic planning exercises is to make strategic choices independently of each other. For example, key strategic decisions involve making choices about “where to play”...
To develop a winning strategy, you need to answer the following five questions in order: What is our winning aspiration? Where will we play? How will we win? What capabilities must we have in place to win? What management systems are required to support our choices? Figure 1 – Lafley and Martin's Five-Step Strategy Model.
Harvard Business Review Press. Kindle Edition. The Strategy Choice Cascade provides a systematic framework for eliciting the right set of choices in an intentional order to unlock the elusive but crucial “integrated set” that form the foundation of winning strategies.
Jun 28, 2023 · The integrated cascade of choices provides a systematic approach to making integrated yet coherent choices. Here is why it is both vital and invaluable: Clear Focus on Winning. The strategic choice cascade helps associations maintain a clear, differentiated focus on winning in a chosen market.
The five choices make up the strategic choice cascade, the foundation of our strategy work and the core of this book. Specifically, strategy is the answer to these five interrelated questions: What is your winning aspiration? The purpose of your enterprise, its motivating aspiration. Where will you play?
