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  1. Proper use of our university marks facilitates immediate recognition of UC Santa Barbara communications. The following marks are provided for different uses. Downloads are available for use in both print/outdoor and digital channels.

  2. Visual Identity. When we pair a strong logo system with a rich palette of color, type, and imagery, we form the basis of the UC Santa Barbara identity system. It was designed to help tell our story in a consistent, compelling way.

  3. Letterhead, presentations, and more. Tell the UC Santa Barbara story in a consistent, compelling way. Start by reviewing our brand guidelines.

  4. UCSB Name & Logo. The University's trademarks, including its name, initials, abbreviations, logos, and seals, are the property of The Regents of the University of California. Their use is governed by University policy, trademark law, and the Education Code of the State of California Section 92000.

  5. UCSB Design Toolkit. Download the PDF. UC Santa Barbara websites are important tools for our campus to use in promoting our brand identity. Elements such as colors, photography, fonts, and messaging used throughout the site are official representations of the UC Santa Barbara brand. Download guidelines (PDF)

  6. Dec 24, 2020 · This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain. Although it is free of copyright restrictions, this image may still be subject to other restrictions.

  7. Brand Guidelines. Tell the UC Santa Barbara story in a consistent, compelling way. Start by reviewing our brand guidelines.

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