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- An insight is a discovery about human behavior, challenging our assumptions about users and providing knowledge that uncovers core motivations behind user actions. It is integral to UX research, pushing us to question our beliefs, understand the ‘why’ behind the ‘what’ and ‘how’, and design experiences that truly resonate with users.
theroxanneperspective.com › how-to-write-insights
Mar 8, 2022 · We need to enhance insight literacy, which starts with developing a clearer definition of what insights really are.
- Brent Dykes
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Sep 2, 2021 · Insights are essential for sparking long-term learning because, as neuroscience research consistently shows, people feel motivated to engage in and complete tasks that feel internally rewarding. Leaders can create insights through telling effective stories and providing evidence that leads people to see things in a brand-new way. OK.
- Agree on a common definition of insights. Different companies may have slightly different definitions of consumer insights, but in essence, they agree that good insights reveal a fresh take or a deep understanding of human beings – consumers or shoppers and that they provoke business action.
- Have a well-defined process for developing insights. We’ve come across a surprising number of rather large FMCG companies that have no consistent process for developing insights or that rely solely on their research partners to deliver insights to them on a platter.
- Give insights the time and space they need. The uncomfortable truth about insights is that they require time, rigour, hard work and craft. For chunky business challenges like identifying new innovation ideas, re-positioning of brands or white space work, an insights sprint may take anything between 6 to 12 weeks, depending on whether new primary research is required or not.
- Give every team member the opportunity to experience the insight space personally. Every great insight has some kind of deep, human emotion behind it – envy, despair, frustration, anger – and so it stands to reason that the creation of insights should also elicit an emotional response or sense of connection.
Sep 2, 2021 · A primer on the importance of insights and how to generate more of them. Click here to learn how to leverage insight to solve complex workplace problems!
Aug 10, 2023 · An insight is a discovery about human behavior, challenging our assumptions about users and providing knowledge that uncovers core motivations behind user actions. It is integral to UX research, pushing us to question our beliefs, understand the ‘why’ behind the ‘what’ and ‘how’, and design experiences that truly resonate with users.
Apr 4, 2016 · Insights form the cornerstone of the design and innovation process, a lighthouse for what you should do next, and a catalyst for creating new value for your customers. The ever-increasing...
Illuminating: Insights must help explain or contextualize why something is (or is not) happening. Impactful: By definition, insights must be about something that matters; they should clearly relate to the research objectives. Easy to understand: Insights should be clear, direct, and memorable.
