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  1. Dictionary
    Good·will
    /ˌɡo͝odˈwil/

    noun

    • 1. friendly, helpful, or cooperative feelings or attitude: "the plan is dependent on goodwill between the two sides"
    • 2. the established reputation of a business regarded as a quantifiable asset, e.g., as represented by the excess of the price paid at a takeover for a company over its fair market value.
  2. The meaning of GOODWILL is a kindly feeling of approval and support : benevolent interest or concern. How to use goodwill in a sentence.

  3. Jan 28, 2024 · Goodwill is an intangible asset recorded when one company acquires another. It concerns brand reputation, intellectual property, and customer loyalty.

  4. GOODWILL definition: 1. friendly and helpful feelings: 2. part of a company's value that includes things that cannot be…. Learn more.

  5. a feeling of benevolence, approval, and kindly interest. modifier resulting from, showing, or designed to show goodwill. the government sent a goodwill mission to Moscow. a goodwill ambassador for UNICEF. willingness or acquiescence.

  6. Goodwill is an intangible asset that represents the value of a companys reputation, customer loyalty, and overall brand image. It is the premium a buyer is willing to pay above the fair market value of a company’s net assets during an acquisition.

  7. Use the noun goodwill just the way it sounds, to describe friendliness or helpfulness. Giving your subway seat to an elderly man is a gesture of goodwill.

  8. Goodwill is a friendly or helpful attitude towards other people, countries, or organizations. I invited them to dinner, a gesture of goodwill. They depend on the goodwill of visitors to pick up rubbish. The goodwill of a business is something such as its good reputation, which increases the value of the business.

  9. noun. /ˌɡʊdˈwɪl/ [uncountable] friendly or helpful feelings towards other people or countries. a spirit of goodwill in international relations. a goodwill gesture/a gesture of goodwill. The President is on a goodwill visit to Japan. Given goodwill on both sides, I am sure we can reach an agreement.

  10. In accounting, goodwill is an intangible asset associated with a business combination. Goodwill is recorded when a company acquires (purchases) another company and the purchase price is greater than 1) the fair value of the identifiable tangible and intangible assets acquired, minus 2) the liabilities that were assumed.

  11. GOODWILL meaning: 1 : a kind, helpful, or friendly feeling or attitude often used before another noun; 2 : the amount of value that a company's good reputation adds to its overall value.

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