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Dec 1, 2015 · Brian Levin’s light bulb moment is rather unique: in 2006, on a ski trip in Utah, he spilled a Red Bull into a bag of beef jerky. That ignominious moment sparked an entrepreneurial idea...
Jan 29, 2015 · Brian Levin, founder of Perky Jerky, in his promotional Jerk Man suit, a patented 45-pound Velcro suit fully loaded with jerky. Levin and triplets Jake, Sam, and Lexi. Levin running the...
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Jul 17, 2023 · Under new ownership, a local jerky company that filed for bankruptcy in late 2021 will soon hit retail shelves nationwide. Perky Jerky was founded in 2009 by entrepreneur Brian Levin. In...
- Cassidy Ritter
- Reporter And Colorado Inno Editor
- critter@bizjournals.com
Nov 17, 2021 · Supply chain issues have brought a caffeinated jerky producer down to earth. Denver-based Perky Jerky filed for Chapter 11 bankruptcy protection this week. “It’s purely been a perfect storm of supply chain hell to be quite honest since the pandemic,” CEO and co-founder Brian Levin told BusinessDen.
- Protein-Packed Snacks, with A Twist
- An Omnichannel Model That Focuses on Retail Relationships
- Leveraging Digital Channels & Paid Media
- How Perky Jerky Leverages Paid Advertising Google, Facebook, and Amazon
- A Bold Content Strategy, with Some Humor Peppered in
- A Changing Cpg Consumer Landscape
- Advice For Aspiring Brands
With flavors like “Brewmaster’s Pale Ale Turkey” and “Heavenly Jalapeno,” Perky Jerky has carved out a name for itself as the jerky brand that is willing to take risks and push boundaries. -Patrick Bernard, Director of mEatCommerce Since dropping the caffeinated ingredients back in 2015, the brand has focused on improving their proprietary process,...
Perky Jerky’s team knew that to compete with big-name competitors like Oberto and Jack Link’s, they would need to build their brand recognition both in-store and online. But how do you go from having no distribution relationships to stocking and selling your products in the nation’s largest retail stores? According to Bernard: hard work, a grueling...
Although their focus originated on retail distribution relationships, Levin and his team knew they would need digital advertising to reach customers that they couldn’t reach in-store. “The way people shop is changing,” says Bernard. “Those who fail to change are doomed to wither on the vine.” With the founding of two successful technology companies...
While building awareness through organic means is important, Bernard notes that paid advertising is “the only way to force yourself in front of people.”
Much like their flavors, Perky Jerky also pushes the limits when it comes to brand voice. Across their website and social media, you can find lighthearted and often humorous messaging, a reminder that the brand wants customers to enjoy themselves. “The brand is meant to speak to consumers in their own vernacular,” says Bernard.
The digital revolution has enabled smaller, data-driven brands like Perky Jerky to rise up and challenge traditional CPG giants that still use traditional retail models and have been slow to adapt to customer preferences in today’s digital world. Source: IAB“The Rise of the 21st Century Brand Economy.” “The landscape has changed,” says Bernard. “Mo...
Patrick Bernard offers the following advice that has helped him and his team at Perky Jerky find success:
- Gregory Swan
Aug 6, 2014 · Brian Levin, founder of the all-natural, “ultra-premium” jerky brand, prefers “chairman of the herd.”. It’s listed on his business cards. “You’ve got to have fun,” Levin said ...
Mar 25, 2011 · Brian Levin, founder of Perky Jerky. Photo courtesy of the company. Brian Levin loves being called a jerk. Especially when he's roaming the grounds at a NASCAR race while wearing the...
