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  1. Feb 12, 2022 · On paper, I'm the target audience for Troy Aikman's new beer, an "elite light lager" called Eight, named for the three-time Super Bowl champ's favorite number.

  2. It’s not just what you brew, it’s how you brew it, that matters. Our beer applies modern techniques to the purest ingredients to achieve a genuinely elite expression.

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  4. Feb 25, 2024 · Three-time Super Bowl champion, Hall of Fame quarterback, and former University of Oklahoma Sooner Troy Aikman is the mastermind behind EIGHT, a beer launched in 2022, built on the idea that drinking beer can include better-for-you options. What is EIGHT beer? EIGHT is a lager brewed with organic grains and antioxidant hops.

    • Janae Williams
    • Food & Dining Reporter
  5. Jan 4, 2022 · NFL legend Troy Aikman will hawk his own beer brand starting in February — and he says it’s for health-conscious drinkers. The lager, called Eight — after the former Dallas Cowboy’s jersey ...

    • Lisa Fickenscher
  6. Jun 7, 2022 · Eight is a light (4 percent ABV) lager and contains just 90 calories and 2.6 grams of carbs per 12-ounce serving. Most light lagers are invariably bland, delivering scant calories at the cost...

  7. Feb 26, 2024 · An Austin-based beer company, founded by a former professional athlete and Dallas Cowboys star Troy Aikman, launched its signature light lager in Oklahoma on Monday, marking the first expansion...

  8. Jan 6, 2022 · Earlier this week, the former Dallas Cowboys quarterback announced the launch of his low-cal, low-carb light beer EIGHT, named for his former jersey number.

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