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Feb 12, 2022 · On paper, I'm the target audience for Troy Aikman's new beer, an "elite light lager" called Eight, named for the three-time Super Bowl champ's favorite number.
It’s not just what you brew, it’s how you brew it, that matters. Our beer applies modern techniques to the purest ingredients to achieve a genuinely elite expression.
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Feb 25, 2024 · Three-time Super Bowl champion, Hall of Fame quarterback, and former University of Oklahoma Sooner Troy Aikman is the mastermind behind EIGHT, a beer launched in 2022, built on the idea that drinking beer can include better-for-you options. What is EIGHT beer? EIGHT is a lager brewed with organic grains and antioxidant hops.
- Janae Williams
- Food & Dining Reporter
Jan 4, 2022 · NFL legend Troy Aikman will hawk his own beer brand starting in February — and he says it’s for health-conscious drinkers. The lager, called Eight — after the former Dallas Cowboy’s jersey ...
- Lisa Fickenscher
Jun 7, 2022 · Eight is a light (4 percent ABV) lager and contains just 90 calories and 2.6 grams of carbs per 12-ounce serving. Most light lagers are invariably bland, delivering scant calories at the cost...
Feb 26, 2024 · An Austin-based beer company, founded by a former professional athlete and Dallas Cowboys star Troy Aikman, launched its signature light lager in Oklahoma on Monday, marking the first expansion...
Jan 6, 2022 · Earlier this week, the former Dallas Cowboys quarterback announced the launch of his low-cal, low-carb light beer EIGHT, named for his former jersey number.