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  1. Mar 10, 2023 · If you’re interested in adding this channel to your marketing mix, read on to learn how TikTok works, some key advantages and disadvantages to using the platform for business, and three questions to consider in order to determine whether it’s a good fit for your company.

    • Step 1: Get a TikTok Business Account. If you’ve already got a personal TikTok account, it’s easy to switch over to a Business Account: just skip right to step 3.
    • Step 2: Create a winning TikTok strategy. Even if you’re a whiz at Instagram or Facebook marketing, it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan.
    • Step 3: Optimize your TikTok profile. You’ve only got a few lines and one opportunity to share a link, but your TikTok profile is basically your digital storefront, so do it up right.
    • Step 4: Create content that people will want to watch. There’s no secret recipe for making a successful TikTok video, but there are some good rules of thumb to follow.
  2. 6 days ago · 1. How does TikToks algorithm work for businesses? How does TikTok help businesses through its algorithm, exactly? The algorithm on TikTok works much like those on other social media platforms, prioritizing four main factors to rank content:

  3. May 24, 2022 · Samantha Dilday. May 24, 2022. Retail Marketing TikTok Trends & Insights Social Commerce. If you’re skeptical about using TikTok for business, we get it. Because so many social platforms come and go — is TikTok really worth it for brands? The short answer is “yes!” TikToks sky-high brand engagement rates speak for themselves.

    • Create Quality (Non-Salesy) Content. Remember, TikTokers don’t visit the platform to shop around—they want to be entertained. Jump in with a commercial approach, and you’ll be shunned from the get-go.
    • Make Money with TikTok Shop. When TikTok first burst on the scene, it inspired shopping organically. This means a creator or brand might mention an item, and viewers would manually type in that site’s address on their desktop or phone to browse products.
    • Drive Traffic with TikTok Ads. TikTok is an ad-friendly platform that you can use to drive traffic to your website, ecommerce store, or landing page. TikTok offers a few different advertising types to help reach your audience with the most call-to-action-friendly format
    • Work with TikTok Creators to Grow Your Brand. Creators on TikTok have massive audiences and the know-how to make content go viral. Partner with these professionals to leverage their followers and creative abilities to build awareness for your brand and grow your following.
  4. Jun 16, 2023 · While TikTok has become a popular app for emerging trends, niche communities, and hashtag challenges, it’s also evolved into a powerful tool for businesses. Brands looking to reach new customers are increasingly turning to TikToks unique offerings.

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  6. TikTok is a video-sharing app where people can shoot, edit and share videos up to 1 minute long. Users upload and create their own videos, varying from lip-syncing to dances, epic transformations, instructional videos and so much more. TikTok has over 800 million active users, which is just under Instagram's active user base of 1 billion people.

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