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The Behind the Business series features top TikTok creators that have found success growing their own small businesses on TikTok, and want to show you how you can do it too - all you need is a...
- How Does Tiktok Work?
- Potential Disadvantages For Small Businesses Using Tiktok
- Is Joining Tiktok The Right Move For Your Small Business?
TikTok is a short-form video platform that launched in 2016. Since then, it’s gained a massive following, with more than a billion users in over 150 countries to date. Creators can use a variety of in-app effects, filters, songs, audio clips, and text overlays to create short-form videos that educate, entertain, and inspire their followers. Users c...
Running ads can be expensive for small businesses
According to Business of Apps, the minimum amount you can spend on a TikTok marketing campaign is $500. So if you plan on including paid advertising in your TikTok marketing plan, you’ll need to consider how to maximize your ad spend to get the best results from your campaigns.
Online businesses are more likely to generate revenue
While some brick-and-mortar companies have seen success thanks to TikTok creators like Keith Lee, the accessibility of online businesses means that they have the advantage on the platform—especially if you want to limit your use of paid advertising. Say, for example, that your brick-and-mortar art supply store goes viral on TikTok. If you don’t have an e-commerce website for your store, you may not see an immediate boost in sales. Additionally, most of TikTok’s organic content isn’t localized...
Your target audience may not be on TikTok
According to a Statista report, only 25% of American TikTok users in 2022 were between the ages of 50-59. Even less—16%—were between the ages of 60-64. If your target audience skews older, or is part of another demographic that hasn’t taken to TikTok yet, your marketing efforts and resources may be better spent elsewhere in the meantime.
As with nearly all things in digital marketing, the answer is: It depends. It’s important to base your decision on factors like your audience, brand strategy, and the time and resources available to you. If you’re still unsure whether TikTok makes sense for your business, consider creating a personal account, studying the content created by influen...
6 days ago · 1. Businesses Can Use TikTok Shop. If you plan on selling products via TikTok, the TikTok Shop ecommerce platform allows for a more seamless buying experience that benefits shoppers. Customers can complete the checkout process from within the app, keeping the buyer’s journey smooth and painless.
- How does TikTok help businesses through its algorithm, exactly? The algorithm on TikTok works much like those on other social media platforms, prio...
- How can TikTok help your business through user-generated content (UGC)? This is content that people create on the platform, often featuring a speci...
- One way to use TikTok for business and UGC is to engage in TikTok challenges, which entail encouraging people to create content where they perform...
- TikTok offers ecommerce businesses different features to help them grow. So, is TikTok good for business in the ecommerce industry? Yes, and here’s...
- There are many metrics you can track to gauge success on TikTok. The specific metrics you choose will depend on your goals, whether you want to boo...
- You can easily integrate TikTok business marketing efforts into a comprehensive marketing strategy that uses other channels. For example, you could...
- To get the most from TikTok and produce top-quality videos, the platform gives you access to a Creative Center for content creation. Using the Crea...
- Why use TikTok for a business that’s smaller in size? Well, there are multiple reasons why TikTok is good for business advertising regardless of bu...
- The following are some specific steps to take when connecting with TikTok influencers: Identify the right influencer based on your target niche and...
- When using TikTok for business, ensure your content on the platform matches your brand voice. You can do so by using the same language in your vide...
- Step 1: Get a TikTok Business Account. If you’ve already got a personal TikTok account, it’s easy to switch over to a Business Account: just skip right to step 3.
- Step 2: Create a winning TikTok strategy. Even if you’re a whiz at Instagram or Facebook marketing, it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan.
- Step 3: Optimize your TikTok profile. You’ve only got a few lines and one opportunity to share a link, but your TikTok profile is basically your digital storefront, so do it up right.
- Step 4: Create content that people will want to watch. There’s no secret recipe for making a successful TikTok video, but there are some good rules of thumb to follow.
- Demographics. YouTube. With a global user base of more than 2 billion people, it's safe to assume that your target audience is on YouTube. Let's take a closer look at its user base.
- Popularity. There's no real competition here (yet). YouTube commands an audience of over two billion monthly users — almost half of the entire internet-using population.
- Content Format and Length. YouTube. Unlike other social media platforms, YouTube has become the unofficial home for long-form content. For instance, you've likely stumbled upon a 30-minute workout video or even a 2-hour podcast on YouTube.
- Ad Formats. YouTube. YouTube ads are powered by Google. You have several ad formats to choose from, including: Discover ads — ads that appear on the YouTube homepage or search results pages.
Dec 6, 2023 · Your formula for success on Instagram, Facebook, or YouTube won’t work here—TikTok is a brand-new world. It has its own best practices, unspoken rules, algorithms, creators, and marketing strategies. Instead of trying to read about it, just dive in—that’s the best way to understand the platform.
Jun 16, 2023 · Why use TikTok for business? TikTok offers plenty of bang for your buck when it comes to reaching its key demographic: Gen Z consumers. The platform is where this generation is discovering trends, brands, and new products, therefore it’s the perfect place to position your business for maximum discoverability.
