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  1. Aug 29, 2022 · Home to St.Moritz, regarded as the birthplace of modern winter tourism, Switzerland saw landmark events such as the first downhill race in Plaine Crans Montana, the first slalom in Murren and the second ever winter Olympics was held in St.Moritz in 1928.

  2. Oct 24, 2014 · The concept of international winter tourism, so the story goes, started with a bet. By the mid-19th century, the Swiss Alps were a popular summer destination for aristocratic visitors in search...

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  4. Jan 3, 2015 · The resorts of St Moritz and Davos in canton Graubünden were pioneers in the field of winter tourism – not just in Switzerland, but worldwide. Most of the first tourists came from Britain,...

  5. Apr 21, 2021 · Switzerland first contemplated the question of whether hosting the Olympic Winter Games could boost tourism in the 1920s with an eye to bringing the 1928 winter Olympics to St Moritz, almost a century before Lausanne staged the 2020 Youth Olympic Games.

    • Quentin Tonnerre
    • 2021
  6. Jan 19, 2020 · Word spread about St. Moritz and more families escaped Britain's bleak weather, launching the opening of the first tourist office in Switzerland and the start of winter tourism in the Alps.

  7. Dec 5, 2019 · After only ten years, more tourists are said to have come to St Moritz in wither than in summer. With the construction of mountain railways and ski lifts in the early 20 th century, winter tourism to the Alps finally became the norm.

  8. Oct 16, 2022 · More about it here. WINTER TOURISM IN ST. MORITZ. In 1865, winter tourism was born. And the birthplace was…you guessed it, St. Moritz! After sports like ice skating, curling, and sledding, skiing soon came to the Engadine – the Chantarella cable car was built from St. Moritz up the mountain in 1913.

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