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Oct 3, 2016 · The “You’ve come a long way, baby” slogan (created by the famous Leo Burnett Agency) instantly caught on, and the “Women’s Lib” theme perfectly tapped into the female consumer’s mindset. The ads featured an old-fashioned photograph of repressed women smokers behind a colorful, vibrant “New Woman” free of oppression, smoking proudly.
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The slogan 'You've come a long way, baby' still has some pop-cultural currency. But how many Americans under the age of sixty remember what it advertised? The line was first rolled out in 1968 to promote Virginia Slims, the then-new brand of cigarettes marketed explicitly to women. Open Culture, openculture.com
In the 1960s and 1970s, the themes of feminism and women's liberation, with the "You've Come a Long Way, Baby" slogan, were often used in advertising for Virginia Slims. These ads often featured anecdotes about women in the early 20th century who were punished for smoking, usually by their husbands or other men, as compared to the present day ...
Aug 20, 2021 · You've Come a Long Way, Baby (A Cigarette Commercial Caricature) - YouTube. Ember Smoke and Ash. 780 subscribers. 105. 13K views 2 years ago. ...more. A satirical stylized...
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Oct 21, 2020 · In contrast, the “You’ve Come a Long Way, Baby!” hook itself infantilizes women immediately with its use of the word ‘Baby’. Further, the advertisement seems to inform women that they now have rights, and nudges towards almost telling the viewer what to do, now that they are ‘free’.
