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Alfred E. Neuman is the fictitious mascot and cover boy of the American humor magazine Mad. The character's distinct smiling face, gap-toothed smile, freckles, red hair, protruding ears, and scrawny body dates back to late 19th-century advertisements for painless dentistry, also the origin of his "What, me worry?"
- Mad
Mad (stylized as MAD) is an American humor magazine first...
- Norman Mingo
Alfred E. Neuman on Mad #30. In 1956, Mingo answered an ad...
- Mad
Mar 17, 2016 · Learn about the origins and history of the grinning, gap-toothed, freckled face of MAD magazine, who first appeared in 1956. Discover how he was inspired by a postcard, a play, and a lawsuit.
Mar 3, 2016 · MAD insiders referred to the kid by various names—Mel Haney, Melvin Cowsnofsky—but when the magazine won legal rights to the face, he was officially christened Alfred E. Neuman. A pseudonym without a specific host, it was one of many counterfeit names used as running gags in the magazine.
Jul 20, 2021 · Mad magazine gave us Alfred E. Neuman and Spy vs. Spy and made irreverent, anti-establishment humor a thing. Here's what you need to know about 'Mad.'
Apr 20, 2022 · Alfred Newman (the late) was in reality a movie‐music man whose credits were legion on the silver screen. Morgan would use the name for various innocuous characters that passed through his show, and I did in Mad, after Morgan's fashion.
- Jeffrey Robertson
Jan 23, 2013 · In this clip from 1977, publisher Bill Gaines talks about the real history of Alfred E. Neuman - the fictitious mascot and cover boy of Mad Magazine. Mad is an American humor magazine...
- 4 min
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- CBC
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Mar 15, 2020 · By 1956, while the character had already appeared in color in a Jack Davis crowd scene on the cover of MAD #27, MAD’s second editor Al Feldstein wanted a mascot for the magazine and sought a quality artist to capture the boy’s knowing, ironic, gap-toothed grin, forever aimed at his audience.