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  1. Apple iPhone sales revenue 2007-2024. Apple's iPhone revenue from 3rd quarter 2007 to 2nd quarter 2024 (in million U.S. dollars) iPhone revenue as share of Apple's total revenue 2009-2024, by ...

    • Apple Key Statistics
    • Apple Revenue
    • Apple Revenue by Region
    • Apple Revenue by Product
    • IPhone Statistics
    • IPhone Revenue
    • IPhone Sales by Region
    • Active iPhone Units
    • Active iPhone Units in Us
    • IPad Statistics
    Apple generated $383.2 billion revenue in 2023, 52% came from iPhone sales
    Apple Services is the second largest division, responsible for 22% of revenue in 2023
    232 million iPhones, 61 million iPads and 26 million Mac and MacBook units were sold in 2022
    Apple’s home and wearables division declined by 3.6% in 2023

    Apple revenue increased dramatically in the 2010s, from $65 billion at the start of the decade to $274 billion by the end. Revenues declined by 2.7% in 2022.

    Apple has always been most successful in the United States, its home country. Americas is responsible for 42% of all revenue generation and approximately 35% of that is from the US alone.

    iPhone continues to be the main revenue generator, but its percentage has decreased in the past five years. Services has seen the highest percentage increase over the past five years.

    iPhone is Apple’s most valuable product and has, since 2008, been its main source of revenue. Even though Apple has diversified its product line with Watch, AirPods and services, iPhone is still responsible for 52% of its revenue.

    Apple saw double-digit year-on-year growth in iPhone revenue from 2008 to 2015, but revenues stagnated for the five years afterwards. Revenues declined in 2023, after two years of strong growth.

    Sales have steadily fallen in China since 2015, although it had a slight increase in 2021. All other regions have been steady in terms of sales.

    Even though Apple device sales have stagnated in the past few years, it has added more active iPhone users every year. Apple has switched its focus to services and other long-term revenue sources, as customers keep their phones for longer.

    There are just under 150 million active iPhone units in the United States, making Apple by far the most popular smartphone manufacturer and ahead of all Android device manufacturers combined.

    Hotly anticipated after the success of the iPhone, the iPad made an immediate mark, adding $19 billion to Apple’s revenue in the first year. iPad sales peaked in 2013, with the launch of the iPad Mini enticing 97 million customers.

  2. Jan 16, 2024 · That all-time high market share puts Apple at 20.1 percent for 2023, a 3.7 percent growth over 2022. ... usually win these market share charts by selling cheap and midrange phones, but Apple was ...

  3. Apple revenue for the twelve months ending March 31, 2024 was $381.623B, a 0.9% decline year-over-year. Apple annual revenue for 2023 was $383.285B, a 2.8% decline from 2022. Apple annual revenue for 2022 was $394.328B, a 7.79% increase from 2021. Apple annual revenue for 2021 was $365.817B, a 33.26% increase from 2020.

  4. Feb 6, 2024 · In 2007, Macs represented 43% of the company’s revenue, while iPods accounted for 35%. Since 2015, however, services and accessories/wearables (such as the Apple Watch and AirPods) have contributed increasingly to the company’s revenue shares. Mac revenue declined by 27% year over year in 2023, making up only 8% of Apple’s total revenue.

  5. Feb 1, 2024 · The Company posted quarterly revenue of $119.6 billion, up 2 percent year over year, and quarterly earnings per diluted share of $2.18, up 16 percent year over year. “Today Apple is reporting revenue growth for the December quarter fueled by iPhone sales, and an all-time revenue record in Services,” said Tim Cook, Apple’s CEO.

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