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  1. Figure out your retail price: Take the wholesale cost of your keg and divide it by your chosen pour cost. Calculate your price per pint: Take the retail price of the keg and divide it by the number of beers in that keg.

    • Tom Lyon
  2. Add each ingredient in your cocktail to see the total pour cost for the drink. Then, use the Sales Price field to figure out a good price based on your desired cost percentage.

  3. How do you calculate beer prices? Divide the cost per keg by the number of beers to determine the cost per beer. For example, $85 keg/100 beers= 85 cents per beer. Divide the cost per beer by the sale price per beer. For example, $0.85/$4.00= 0.21 or 21% cost. How many shots are in a bottle?

  4. The packaged beer profit calculators determine a suggested retail price based on a set operating margin, or your profit margin based on a set retail price. Calculate Profit and Margin with Set Price.

  5. Calculating Prices for Draft Beer. You might think you need some big confusing formula to figure out the percentage costs for draft beer, but turns out all you need is a couple numbers and it's fairly easy. First, determine how many beers are in each keg by dividing the number of ounces in the keg by serving size.

  6. Because you don't always sell liquor, wine, and draft beer in their original whole containers, knowing your cost per ounce will help you accurately price your drinks so you can make the desired margins. Here's the formula for finding cost per ounce of liquor:

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  8. Calculating Percentage Cost on Draft Beer. Calculating the percentage cost on draft beer is a 3 step process: Divide the number of ounces in the keg by the serving size you use to determine how many beers are in the keg. For example, 1984 oz./14.5 oz. = 137 beers per keg. The following chart tells you how many ounces are in each standard keg size:

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