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    • Morally suspect sales tactic

      • Bait and switch is a morally suspect sales tactic that lures customers in with specific claims about the quality or low prices on items that turn out to be unavailable in order to upsell them on a similar, pricier item. It is considered a form of retail sales fraud, though it takes place in other contexts.
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      Bait and Switch: Definition, How Strategy Works, and Tips to ...

  2. www.investopedia.com › terms › bBait and Switch: Definition, How Strategy Works, and Tips to ...

    Jun 2, 2022 · Bait and switch is a morally suspect sales tactic that lures customers in with specific claims about the quality or low prices on items that turn out to be unavailable in order to upsell them on...

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  4. www.consumerreports.org › consumerist › what-is-theWhat Is The “Bait and Switch” And When Is It Illegal?

    Apr 11, 2007 · Basically, “bait and switch” deals with a disingenuous advertisement. There needs to be an advertisement for the bait in order for there to be a “bait and switch.” Here are some quick...

  5. www.law.cornell.edu › wex › bait_and_switchbait and switch | Wex | US Law | LII / Legal Information ...

    A “bait and switch” takes place when a seller creates an appealing but ingenuine offer to sell a product or service, which the seller does not actually intend to sell. This initial advertised offer is “the bait.”

  6. www.legalmatch.com › what-is-bait-and-switchWhat Is Bait and Switch and When Is It Legal? | LegalMatch

    Mar 8, 2021 · Bait and switch advertising refers to when a seller creates an attractive, but disingenuous offer to sell a particular service or product that they do not actually intend to ever sell. This initial step (i.e., the advertisement) satisfies the “bait” portion of this tactic.

  7. corporatefinanceinstitute.com › bait-and-switchBait and Switch - Overview, How it Works, Warning Signs

    Bait and switch is a fraudulent activity whereby a company advertises goods at an incredibly low price with the aim of substituting for them with inferior or pricier alternatives at the time of purchase. Just like the worm at the end of a fishing rod, companies use lower pricing to lure customers to their offers.

  8. en.wikipedia.org › wiki › Bait-and-switchBait-and-switch - Wikipedia

    Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, the merchant "baits" the customer by advertising a product or service at a low price; then when the customer goes to purchase the item, they discover that it is unavailable, and the merchant pressures them instead to purchase a similar but more ...

  9. livewell.com › finance › bait-and-switch-definitionBait and Switch: Definition, How Strategy Works, and Tips to ...

    Oct 12, 2023 · Bait and switch is a deceptive marketing strategy that involves advertising a product or service at a low price to attract customers, only to later substitute it with a more expensive alternative.

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