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  1. When considering how to use language effectively in your speech, consider the degree to which the language is appropriate, vivid, inclusive, and familiar. The next sections define each of these aspects of language and discuss why each is important in public speaking.

  2. There are six main characteristics of effective language. Effective language is: (1) concrete and specific, not vague and abstract; (2) concise, not verbose; (3) familiar, not obscure; (4) precise and clear, not inaccurate or ambiguous; (5) constructive, not destructive; and (6) appropriately formal.

    • Clarity. The first important element of language is clarity, or the use of language to make sure the audience understands a speaker’s ideas in the way the speaker intended.
    • Economy. Another common mistake among new public speakers is thinking that more words are more impressive. In fact, the opposite is true. When people ramble on and on without actually making a point, audiences become bored and distracted.
    • Obscenity. Obscenity, or indecent language, consists of curse words or pornographic references. While it may be fun to use obscene language in casual conversations with your friends, we cannot recommend using obscene language while delivering a speech.
    • Obscure Language/Jargon. Obscure language and jargon are two terms that closely relate to each other. Obscure languageƒ. refers to language choices that are not typically understood or known by most of your audience.
    • Alliteration
    • Antithesis
    • Parallel Structure and Language
    • Repetition

    Remember challenging yourself or a friend to repeat a tongue twister “five times fast?” Perhaps it was “Sally sold seashells by the seashore” or “Peter Piper picked a peck of pickled peppers.” Tongue twisters are difficult to say to say but very easy to remember. Why? Alliteration. Alliteration is the repetition of the initial sounds of words. Alli...

    Antithesis allows you to use contrasting statements in order to make a rhetorical point. Perhaps the most famous example of antithesis comes from the Inaugural Address of President John F. Kennedy when he stated, “And so, my fellow Americans, ask not what your country can do for you; ask what you can do for your country.” Going back to Reverend Jac...

    Antithesis is often worded using parallel structure or language. Parallel structure is the balance of two or more similar phrases or clauses, and parallel wording is the balance of two or more similar words. The Reverend Dr. King’s “I Have a Dream” speech exemplifies both strategies in action. Indeed, the section where he repeats “I Have a Dream” o...

    As we mentioned earlier in this chapter, one of the major differences between oral and written language is the use of repetition. Because speeches are communicated orally, audience members need to hear the core of the message repeated consistently. Repetition as a linguistic device is designed to help audiences become familiar with a short piece of...

  3. Effective Language Use. This section focuses on the words with which you present information professionally: word choice, style, voice, and more. It contains the following pages: Revising & Editing Tips. Style: Formality, Tone & Voice, Word Choice. Concrete, Precise, Specific Language.

  4. A big part of delivering powerful presentations is knowing how to use language correctly. Let's examine the 6 C's of effective language use.

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  6. Aug 22, 2019 · Studying how people use language – what words and phrases they unconsciously choose and combine – can help us better understand ourselves and why we behave the way we do.

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