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1. State the purpose of the marketing plan. 2. Review business goals and objectives as well as specific strategies to reach them. Everything your company does should be guided by and consistent with your Mission Statement.
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Dec 30, 2018 · DISTRIBUTION STRATEGY FOR NEW PRODUCT MARKETING SUCCESS: FAST MOVING CONSUMER GOODS (FMCG) BUSINESS. December 2018. Authors: R. Agus Trihatmoko. Roch Mulyani. Citations (6) References (43)...
- In this chapter we study the:
- Supply chain management
- Manufacturing
- Distribution
- Agile supply chain management versus traditional approach
- The critical role of logistics service
- The logistics mix
- Facilities
- Inventory
- Transport
- Communications
- Unitization
- Integrated logistics management involves intra- and inter-company decisions
- Distribution planning
- The distribution plan in relation to the marketing plan
expanding role of distribution and logistics concept of supply chain management connection between logistics and customer service logistics mix relationship between inventory and service levels trade-offs inherent in integrated logistics management distribution plan in relation to the marketing plan
Logistics management is an integrative process that seeks to optimize the flow of materials and supplies through the organization and its operations to the customer. It is essentially a planning process, and an information-based activity. Requirements from the market place are translated into production requirements and then into material requireme...
The key word in manufacturing today is flexibility. The ability to produce any variant in any quantity, without a significant cost penalty, has to be the goal of all manufacturing strategies. In the past, and even now, much of the thinking in manufacturing has been dominated by the search for economies of scale. This type of reason-ing has led to t...
The role of distribution in the supply chain management model has extended considerably from the conventional view that it is concerned solely with transport and warehousing. The critical task that underlies successful distribution today is demand management. Demand management is the process of anticipating and fulfilling orders against defined cus...
Traditional approach Stock is held at multiple echelons, often based on organizational and legal ownership considerations. Replenishment is driven sequentially by transfers from one stocking echelon to another. Production is planned by discrete organizational units with batch feeds between discrete systems. Majority of stock is fully finished goods...
The importance of logistics in marketing strategy is that it is the process that delivers customer service. As markets take on increasingly the characteristics of ‘commodity markets’, where customers perceive little difference between products at a functional or technical level, customer service can provide a powerful means of differentiation. In m...
The emphasis behind a logistics approach is to view the movement of products, as they pass through the manufacturing process and eventually to the customer, as a total system. Thus instead of market-ing, production, distribution and purchasing – all working away oblivious to the others, and each trying to optimize its individual efforts – the logis...
Facility decisions are concerned with how many warehouses and plants a company should have, and with where they should be located in order to optimize the customer service/cost equation. For the majority of companies it is necessary to take the location of exist-ing facilities as given in the short term. However, companies often have alternative op...
The cost of holding stock, whether by design or by accident, can be major element in a company’s total distribution costs. It is often as high as 30 per cent of its value per annum. This is because of items such as interest charges, deterioration, shrinkage, insurance, adminis-tration and so on. Thus decisions about how much inventory to hold, wher...
The important aspect of the transport decision concern such issues as what mode of transport should be used, whether to own vehicles or to lease them, how to schedule deliveries, how often to deliver and so on. Of the five distribution variables, transport has received perhaps the greatest attention in most companies, in that it is one of the more ...
Logistics is not only about the flow of materials or products through the distribution system; it is also about the efficient flow of infor-mation in the form of orders, invoices, demand forecasts, delivery schedules and so on. Each of these ‘communications’ is likely to be an integral part of the customer service package, even if they were set up ...
The way in which goods are individually packaged and subsequently accumulated in larger unit sizes can have major bearing on logistics economics. For example, the ability to stack goods on a pallet, which then becomes the unit load for movement and storage, can lead to considerable cost saving in terms of handling and warehousing. Similarly, the us...
Inventory Facility Delivery levels location TRADE-OFFS Service Production Ordering levels schedules policy INTRA-COMPANY DECISIONS INTER-COMPANY DECISIONS CHANNEL MANAGEMENT Dealer Discount Distribution selection structures services INTEGRATED LOGISTICS MANAGEMENT
As in the development of the other tactical plans, distribution plan-ning should begin with the distribution audit (see Table 6.1), from which distribution objectives and strategies can be established. Distribution objectives can be many and varied, but the following are considered basic for marketing purposes: objectives related to outlet penetrat...
Marketing audit Distribution audit Distribution operations Distribution budget Marketing objectives Marketing strategies Marketing plan Distribution programme Distribution missions Distribution objectives Distribution strategies Distribution plan Distribution performance measures Product programme Pricing programme Promotion Distribution channels s...
- Martin Christopher, Malcolm McDonald
- 1995
Distribution is one of the classic “4 Ps” of marketing (product, promotion, price, placement a.k.a. distribution). It’s a key element of your marketing strategy— distribution channels are how you reach your market and grow revenue, whether you’re B2B or B2C.
Distribution is how a business makes its value proposition available to customers. There are three main distribution strategies: 1. Direct - company-owned channels. 2. Indirect - 3rd party channels. 3. Hybrid - both company-owned & 3rd party.
A product distribution strategy can be defined as a strategic plan to deliver products or services to consumers or end-users. Companies can distribute products through direct or indirect distribution strategies.
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With the term “Distribution Strategy” we refer to the plan that specifies how products or services flow through distribution channels in order to reach the end-users.
