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- DictionarySmear cam·paign/smir kamˈpān/
noun
- 1. a plan to discredit a public figure by making false or dubious accusations.
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noun
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A smear campaign, also referred to as a smear tactic or simply a smear, is an effort to damage or call into question someone's reputation, by propounding negative propaganda. It makes use of discrediting tactics. It can be applied to individuals or groups. Common targets are public officials, politicians, political candidates, activists, and ex-spouses. The term also applies in other contexts, suc... Wikipedia