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For existing platforms that are ready to scale and expand into new areas, we can help you adapt your value proposition, select the right business model, identify the highest potential use cases and industries to target, manage regulatory complexity, and adopt a repeatable blueprint for growth.
- What Is A Platform?
- What Is Platform Strategy?
- Seeding Users Is The Most Critical Step to Platform Success
- You Have customers. Now You Have to Make Them Talk.
- Beware “Platform envy.”
- Ready to Go Deeper?
- The Experts.
Platforms are environments, computing or otherwise, that connect different groups and derive benefits from others participating in the platform. The underlying concept covers companies from Google to Facebook to video game platform Steam to Taser (more on that later). “’Platform Strategy’ is one of our few courses where participants can spend an ho...
A platform strategy is an approach to entering a market which revolves around the task of allowing platform participants to benefit from the presence of others. In traditional competitive strategy, it is generally assumed that customers can determine their willingness to pay for the product or service independently. This assumption breaks down when...
Tucker says she can tell right away that someone has a platform strategy if they have a plan to drive the first users to a platform “when there is nothing there.” “That is a plan for how you get over the chicken and the egg problem,” she says. “If you’re the only person in the world on Uber, it’s really not that good. I so often find that many peop...
Tucker calls it “coring,” that is, making your platform the core of an ecosystem, the place where users meet and make connections, where commerce happens. And that requires some policing, some governance. Remember the early days of eBay? The service was, at its core, a search platform. People listed hard-to-find or unique items for sale. Other peop...
Grab a copy of Forbes, Entrepreneur, or Inc. from the past five years. There’s a decent chance the face on the cover is a platform company CEO. When a company like Airbnb hits big or Salesforce pivots to a platform strategy, words like “billionaire” and “genius” start getting thrown around. It’s easy to fall for the idea that building a platform is...
Register for Platform Strategy: Building and Thriving in a Vibrant Ecosystem, a two-day MIT Sloan Executive Education course taught by Azoulay and Tucker twice each year. Read “Matchmakers: The New Economics of Multisided Platforms,” co-authored by MIT Sloan professor emeritus and dean emeritus Richard Schmalensee, and “How companies become platfor...
Pierre Azoulay is a professor of technological innovation, entrepreneurship, and strategic management at MIT Sloan. His general research interests lie at the intersection of technical change, labor, health, and organizational economics. Most of his work deals with the organization of the “ideas sector” of the economy and the consequences of differe...
- Zach Church
Mar 18, 2022 · In fact, six of the ten most valuable companies in the world today are platform businesses: Apple, Alphabet, Amazon, Facebook, Tencent, and Alibaba. In this article, we’ll explore what makes platform businesses so powerful and explore some of the biggest and most successful platform-based companies in the world today.
May 30, 2024 · A platform business uses a digital platform to facilitate interactions between user groups, generating revenue through transaction fees, advertising, or data monetization. Platform businesses are prevalent across industries.
Jul 28, 2023 · This article provides a detailed insight into platform business models and also still explains key features, types of platforms, benefits and risks, as well as examples of successful platforms in various industries.
- Benjamin Talin
May 29, 2023 · Platform business models initiate and manage direct interactions between different types of participants - typically a supply and a demand side - of the platform.
People also ask
What are examples of platform business models?
What is a platform business model?
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What are the different types of revenue models used by platform businesses?
Jun 19, 2023 · Platform business models are powerful ecosystems that facilitate interactions among diverse agents. They provide a foundation for participants to build, innovate, and interact.
