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Fila (Italian: Fee-lah; Korean: 휠라; RR: hwilla) is a South Korean-owned athleisure brand headquartered in Seoul. The company was originally founded by Ettore and Giansevero Fila in 1911 in Coggiola, near Biella, Italy. Fila Korea acquired the brand in 2007 and launched its initial public offering (IPO) on the Korea Exchange in September 2010.
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- The Beginning
- Expanding The Brand
- The Perfect Match
- The Future of Fila
In 1911, two brothers from the small town of Biella that rests in the foot of the Italian Alps set forth on a dream to create a space for themselves in the industry. Ettore and Gianservo Fila originally opened their own textile shop to provide sewing materials and fabrics to the townspeople. After 10 years of being a textile supplier, the brothers ...
Fila saw immense growth over that time span and looked to expand even further. Throughout that time period there were not a large number of options within the sportswear market. As the popularity of spreads grew along with its accessibility, there became an opportunity for the Fila collective to tap into the emerging market. With that in mind, Gian...
The instant acceptance of Fila into the tennis world led to an endorsement deal with Bjorn Borg. This was a match made in brand expansion heaven as Borg won on one of the sport’s largest stages, Wimbledon, for five consecutive years from 1975-1980. Though his winning helped, it was his fearless personality that made Borg the perfect billboard to an...
Fila’s presence in the basketball world wasn’t as impactful as they had hoped. The lack of technical specs made it difficult to keep pace with brands that had a sports background and a plethora of athlete endorsements. Though waning in popularity, Fila was always around. The shoes, sweatshirt and tracksuits were always accessible. That persistence ...
- Tyrone Void
Feb 22, 2024 · Fila brand, known for their sportswear and sneakers, have a long and interesting history in the fashion industry. Let's take a look.
- Male
- Content Writer
Mar 1, 2019 · Once a local shop, now a leading global designer of high-end sportswear. Fila has a long and rich history, but for a while, it was as if the brand didn’t exist. But the past two years have been quite nostalgic as we see many brands reviving ’90s pieces, Fila’s Disruptor sneakers being one of them.
Fila gained global attention for its instantly recognisable tennis apparel in the 1970s, and has since expanded their design portfolio to include sporting apparel across a wide range of codes including golf, training, running and compression wear.
The origins of Fila date back to 1911 when the brothers take inspiration from literally everything around them to put together quality clothing. They start this outfitting name as a means of articulating an Italian aesthetic.
