The Virginian
1962
Frank Price is an American retired television writer and film studio executive. He held a number of executive positions including head of Universal TV; president, and later chairman and CEO, of Columbia Pictures; and president of Universal Pictures. In the 1960s, he is credited with helping to develop the "made-for-TV movie" and the 90-minute miniseries television format, including The Virginian (1962–1970). Wikipedia