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Oct 24, 2022 · CFOs at smaller companies have more freedom to focus on driving growth than their counterparts at larger businesses, according to FightCamp’s Heidi Crane. Published Oct. 24, 2022. Elizabeth Flood Staff Reporter. Jerod Harris via Getty Images.
- Elizabeth Flood
Heidi is currently the CFO and COO at FightCamp, a fast-growing at-home connected fitness company. Prior to that, they served as the CFO at BH Cosmetics, a digitally native indie beauty brand. Before that, they were the CFO at Surf Air, a subscription-based private air travel business.
- CFO And COO
- Fightcamp, Fightcamp
Heidi Crane’s Post. CFO & Advisor | Consumer Products | Subscription E-Commerce | MBA | CPA (inactive) 10mo Edited. It was a pleasure to be at the Los Angeles Business Journal ’s 2023...
Heidi Crane, the chief financial officer of FightCamp, is coaching the at-home fitness heavyweight to punch its way into the international market. Crane entered the FightCamp ring in 2022 to...
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FP&A focuses specifically on future spend — budgeting, forecasting and then analyzing the factors of a business that are influencing spend. “Accounting is about the production of financial statements, and not necessarily that much more. FP&A is about the story behind the numbers, getting deeply into the analysis of the results, and understanding th...
FP&A has been around for as long as businesses themselves but its nomenclature and modern shape has evolved in recent decades, experts said. “These activities used to be done by what we called management accountants, then it slowly evolved in the late nineties to early ’10s to FP&A, and now it has kind of evolved into strategic finance,” said Gilli...
The cost of FP&A implementation varies according to company size, Sedatole said. However, it is an investment that CFOs will see a large return on if done right, she said. “Part of the problem is a lot of companies will hire the technical expertise needed for a strong FP&A team, like data scientists. But then, the issue resides in incorporating the...
The purpose of FP&A, at its core, is profitability. “You would be surprised how large companies can get and still not understand their profitability, and at the end of the day, this is the purpose of FP&A,” said Sheeran. Traditional FP&A teams are built to work best throughquarterly and annual cycles instead of real-time challenges, according to a ...
- Elizabeth Flood
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View Heidi Crane’s profile on LinkedIn, a professional community of 1 billion members. Experience: FightCamp · Location: Los Angeles Metropolitan Area · 487 connections on LinkedIn.
- FightCamp
