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  2. Dec 9, 2021 · Amazon is retiring Alexa.com, its global web ranking service that it purchased in 1999. The site will shut down on May 1, 2022.

  3. Dec 10, 2021 · No, Amazon isn't shuttering the popular voice assistant found in its home technology products such Echo Dot. The ecommerce giant is closing down Alexa.com, an online service that the vast...

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    By Desire Athow

    published 9 December 2021

    No, not THAT Alexa but the other one that’s cherished by the SEO community

    (Image credit: Amazon)

    This article was update to clarify that Amazon is ending the original Alexa service, known as Alexa Internet.

    "Twenty-five years ago, we founded Alexa Internet," the site's blog psot read. "After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more."

    Amazon has not added any further information on why it is closing Alexa.com, but there’s at least two main reasons why. First, the obvious fact that the "other" Alexa needs to live on its own domain name and has grown big enough to justify this. 

    Secondly, Alexa, the internet service provider, now operates in a super competitive marketplace where the likes of Similarweb, Ahref, SEMrush, Moz, AWR and other rank checking services and SEO tools offer more comprehensive services at an aggressively fast cadence.

    At the end of the day, Alexa has done its time, and after 25 years, it deserves to be sunset. The Alexa Rating no longer means anything - with this Google Trends graph, highlights this better than anything else. 

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  4. The e-commerce giant announced its intention to close down Alexa.com in December 2021, and the service finally went dark on May 1, 2022. So yes, Amazon owns both Alexa the Internet site and,...

  5. Dec 9, 2021 · The voice assistant isn't shutting down but the similarly named web-ranking service is. ... the company’s best-known product with that moniker was Alexa Internet: a web-ranking service that ...

  6. Dec 9, 2021 · Dec 9, 2021 5:40am PT. Amazon Is Shutting Down Alexa Internet, Its Web Ranking Site (Not the Voice Assistant) By Todd Spangler. Amazon early next year will pull the plug on Alexa.com — a...

  7. Dec 9, 2021 · Alap Naik Desai · Dec 9, 2021 10:34 EST 4. Alexa is being retired. It is indeed an Amazon Inc. product, but it’s not the virtual assistant that will stop answering to the “ Hey Alexa ” hot...

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