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- Email lets you integrate your marketing channels and drive traffic to other customer touch points, such as social media, landing pages, blogs, and in-person events. For example, you can ask new customers to share a review on your Facebook page, or start an Instagram challenge and invite subscribers to participate.
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Jan 23, 2024 · Here are some examples of different purposes your email campaign may set out to accomplish: 1. Traffic Generation Email Marketing Campaigns. One of the biggest benefits of email marketing? Getting click-throughs to pages on your website.
- Email Segmentation
30 Ways to Segment Your Email List for More Targeted Email...
- Email Marketing Campaigns
Email marketing is a form of digital marketing that involves...
- Email Segmentation
May 3, 2024 · For some inspiration, we’ll share some examples of fascinating email marketing campaigns with compelling storytelling and data-driven personalization. Featured Partners. Advertisement. Plan...
- Welcome email. The welcome email is the first communication subscribers receive after signing up. Its goal is to make a positive impression, set expectations, and provide value.
- Curated content. Curated content emails compile a selection of your best blog posts, articles, or resources that align with your subscribers' interests.
- Company announcements. Company announcement emails share exciting news about your brand, such as product updates, new partnerships, achievements, or upcoming events.
- New article on the blog. New article emails promote recently published blog posts or articles, offering recipients valuable insights on a specific topic.
- What Is Email Marketing?
- How to Get Started with Email Marketing: 6 Steps
- 10 Types of Email Marketing: Lifecycle Campaigns
- 6 Email Marketing Examples by Industry
- 7 Email Marketing Examples by Season
Email marketing is a digital marketing channel in which organizations promote their products and services via email. Well, duhhh. The effectiveness of email marketing stems from the fact that you’re speaking to a captive audience. Because you’re targeting people who’ve signed up to your marketing list, you know they’re at least somewhat familiar wi...
If you wanted, you could start a (bad) paid media campaign in just a few minutes by setting a budget, writing a caption, and clicking “go”. Email marketing, on the other hand, requires rather more planning—not least because people have to actively opt-in to receive your messages. Over the years, email marketing has gone from batch-and-blast to more...
Need some real-world inspiration for your next campaign? Check out these email marketing examples from some of our favorite brands… In this section, we’ll share our favorite email marketing examples by type. Whether you’re looking forabandoned cart emailsto recover lost sales or new arrival emails to launch new products, we have you covered.
Each industry has its own unique audience. And how you talk to that audience is crucial in driving higher click-through rates. That’s why, in this section, we’ll share our favorite emails by industry, such as travel, fashion, and more.
So far, we’ve discussed the many different types of emails you can send to your audience. That’s the “what” behind email marketing. Now let’s discuss seasonality: the “when.” Fact is, there are literallytonsofecommerce holidaysto take advantage of. In this section, we’ll share our favorite emails by season to help you make more money from your emai...
- Whitney Blankenship
Feb 18, 2024 · To plan an email marketing campaign, define goals, target audience and messaging. Segment your email list based on customer profiles. Craft compelling subject lines and content for your emails that will hook your target readers. Determine the sending frequency and schedule of your campaign.
Dec 22, 2022 · What are the different types of marketing emails? Generally, marketing emails fall into two main categories: transactional and promotional. Transactional emails provide essential information for customers such as shipping and account notifications, receipts, and password resets.
