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5 days ago · Here are some great email subject lines to share in a blog post or an email marketing campaign. “Fake Friends” Vanessa Van Edwards, the founder of Science of People, used this subject line in one of their newsletters, and it was a HIT!
- Retargeting Email Subject Line Examples
- Straightforward Email Subject Line Examples
- Professional Email Subject Line Examples
- Attention-Grabbing Email Subject Line Examples
1. "We Saw You Checking Us Out 😏"
A clothing brand like DollsKill uses cookies to monitor what its customers have been eyeing. Sending an email subject line reminding them of items they admired can reel customers right back into their next purchase. The statement itself has a playful and conversational tone that comes off flirty, a reflection of its company branding. The emoji also adds more fun and temptation to the message — reiterating that "you know you want to" feeling regarding items they have already clicked on before.
2. "Uh-oh, your prescription is expiring"
Not too long ago, a HubSpot alum received this email two weeks before he needed to renew his prescription — talk about great timing. And when your eye prescription is expiring, it happens to be an excellent time to upgrade your glasses. By sending an email at the right time, Warby Parker increased its chances of this email getting opened. But timing isn't the sole reason we included this example. This subject line is brilliant because it appeared at the right time and with the right tone. Usi...
3. "The timer’s going off on your cart!"
Similar to Warby Parker, this subject line makes use of urgency. If I don't take action on my King Arthur Flour shopping cart — like actually buying the items — it will be cleared, and I'll have to start all over again. Okay, so maybe this is a low-risk scenario. But when it comes to my baking goods, I personally don't like to take any chance of forgetting what I was going to buy. That's where the personalization aspect of this subject line comes in: King Arthur Flour — especially its online...
6. "👗 Free (Cool!) Clothes Alert 👖"
First of all, we have a not-so-secret love for emojis in email subject lines. Personally, I'm partial to turquoise — so when I see an email implying that I might somehow be able to obtain free turquoise clothes, chances are, I'm clicking. That's part of what makes this subject line work. It draws the recipients' eye by using visual content (emojis), and it hints at an offer of something free. That hint is an incentive to open the email because there's something to gain inside.
7. "🐶 Want a Custom Emoji of Tullamore & 6 Months FREE Walks? Book a Walk Today for Your Chance to Win!"
For reference, Tullamore is the name of my colleagueAmanda Zantal-Wiener's dog. And the subject line she received, written above, is another winning example of perfect emoji placement — especially when it's a cute dog. Here's a great example of how personalization goes beyond the email recipient's name. Wag!, an on-demand dog-walking app, includes the names of its customers' pets in a portion of its email subject lines. But this type of personalization is more than just a first-name basis. If...
8. "Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)"
It's hard to be funny in your marketing, but Groupon's one of those brands that seems to nail it again and again. After all, who can forget this classic unsubscribe video? This subject line is no exception. The quip, "(Unlike Our Nephew Steve)," actually had us laughing out loud. Why? It's completely unexpected. The first part of the subject line looks like a typical subject line you'd get from Groupon, highlighting a new deal. The parenthetical content? Not so much — making this one a deligh...
Professional email subject lines have to strike a careful balance between authority and creativity. These emails are often brisk and to the point. Full of transactional or time-sensitive content, there isn't a lot of room in these emails for fun. This puts most of the creative weight on crafting a powerful email subject line. The examples below can...
24. "*Don't Open This Email*"
Ever been told to not do something? Being asked to refrain from something can actually have the opposite effect — you now want to do that thing even more. That's the strategy behind Manicube's subject line. It's a simple but effective way to make people curious enough to open your email. (Just be sure that the contents of your email have something worthy of that subject line.)
25. "Important Weather Advisory"
Any time we see a weather-related alert, our ears perk up. In RCN's case, it isn't just a way to lure recipients into opening an email. The subject line above is RCN's way of updating its customers about potential power outages and driving attention to the brand that provides them with cable and Wi-Fi — even during inclement weather. If you can hitch youremail marketing campaign to an event you know people pay attention to, and have something helpful to offer in response, you'll see youremail...
26. "What Can You Afford?"
Imagine getting this subject line in your inbox from a website showing apartments for rent. It's both exciting and encouraging ("Here are a bunch of apartments right in your budget. Yay!"), but also kind of competitive — pitting your cash against what the market offers. Would you click it? I certainly would. Personalizing emails to cater to your audience's emotions — for which there's a broad spectrum when it comes to real estate — is key to getting people to open your emails. You don't have...
- Braden Becker
Jun 16, 2023 · In fact, 47% of marketers in 2022 say they test different email subject lines to optimize their emails' performance and increase click-through rates. While subject lines may seem like an insignificant part of your message, they are often your only chance to stand out in a crowded inbox.
- That name recognition we mentioned earlier doesn't just apply to the famous -- it applies to the familiar."If the "from" name doesn’t sound like it...
- Remember the personalization we mentioned earlier? Using personalization tokens -- like name or location -- in the subject line adds a feeling of r...
- Your email subject line is making a promise to your reader about what you will deliver in your message. Make sure that you make good on that commit...
- Speaking of making promises, if your visitor has downloaded an offer and you’re delivering it via email, it’s a great idea to use a subject line th...
- Subject lines are similar to calls-to-action, in that you want the language to inspire people to click. Subject lines that begin with action verbs...
- The psychology of exclusivity is a powerful thing. When people feel like they're on the inside, it gives them a sense of belonging that could build...
- There's a phrase that, for many of us, is reminiscent of classic infomercials: "Act now!"And while we wouldn't encourage using that exact language...
- Asking a question in your subject line can also draw readers in -- especially if you're asking a question you know is relevant to your recipients'...
- Most people love a good pun. It's a great way to delight your recipients and spice up your emails. Some of the best punny email subject lines come...
- A subject line that says, “OPEN NOW AND RECEIVE A FREE TRIAL” or, "50% off coupon today only!!!!!!!!" isn’t going to get you an email open. In fact...
Mar 12, 2024 · Without a good email subject line, your email marketing campaign could get lost in inbox! No need to worry — you’ve come to the right place to learn how to write subject lines that get your email noticed. In this article, you’ll learn what a subject line is and why it’s important.
- Miranda Paquet
Oct 18, 2023 · some examples, and a few tips for getting AI to write them for you. What is an email marketing subject line? An email marketing subject line is the text that shows up alongside a new email notification in the recipient’s inbox. The subject line is your first contact with your email subscribers.
Feb 10, 2024 · Keep It Mysterious. Examples. Subject Lines for Cart Abandonment Emails. Examples. Social Proof in Subject Lines Works Really Well! Examples. Writing Newsletter Subject Lines. Examples. Custom Subject Lines for Email List Segments. Personalized Subject Lines. Subject Lines to Re-Engage Subscribers. Examples. Organizing an Event?
Apr 6, 2023 · Depending on what approach you take in a given email marketing campaign, the subject line should evoke anticipation, curiosity, excitement, helpfulness, or a sense of urgency. Think of the subject line as a chance to pitch an idea to your audience.
