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  1. Nov 25, 2022 · Todd Hoffman’s Wealth Doesn’t Come From Pepsi but His Businesses and Investments. Todd Hoffman, aka "the Math Pepsi didn't do," partnered with John Leonard in an effort to sue Pepsi for a jet.

    • Businessman
  2. Nov 16, 2022 · In 1995, Pepsi created an innovative ad campaign that had people collect points to redeem merchandise. But one curious detail caught the eye of a then 21-year-old John Leonard: if he collected enough points, he could get a Harrier fighter jet. Netflix’s four-part docuseries ‘Pepsi, Where’s My Jet?’ thus delves into how he tried to […]

  3. Nov 21, 2022 · They offered the military jet for the price of seven million Pepsi Points, clearly thinking the price was a humorous joke. Especially considering the jet was worth $23 million (the equivalent to $37 million today). John Leonard, however, took them at their word. Finding a loophole in the rules, stating that Pepsi Points could be purchased at 10 ...

    • Jack Slater
  4. Nov 18, 2022 · That is, until he found a loophole in PepsiCo's scheme: Points could be purchased for 10 cents each, meaning he could pay $700,000 for a then $23 million jet. Leonard turned to his friend Todd ...

  5. Nov 17, 2022 · The math was daunting: Since a 12-pack was worth five Pepsi Points, Leonard would have to purchase 1.4 million 12-packs (i.e. 16 million cans), at a cost of $4.3 million, to rack up the requisite ...

    • Nick Schager
    • Entertainment Critic
  6. Jun 10, 2024 · At the time the Pepsi Stuff program was introduced, a Harrier II was worth between $32 million, depending on the source, while seven million Pepsi points were worth just $700,000 USD. John Leonard ...

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  8. The rules only required a minimum of 15 Pepsi Points worth of physical tags from Pepsi products beyond the purchased points. Leonard convinced five investors to help him buy the remaining points. One of these investors was Todd Hoffman. Leonard sent his points and a check to claim the jet.

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