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  1. Sep 1, 2024 · Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice. JMR is a scholarly and professional journal.

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      Journal portfolios in each of our subject areas. Links to...

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      Preview abstract. Rising income inequality is taking a toll...

  2. Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list.

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  4. Aug 4, 2024 · Preview abstract. Rising income inequality is taking a toll on people's subjective well-being (SWB), and many commentators have implicated the role of material possessions, and thereby marketing, in this regard. Making a more nuanced argument, this research proposes that ...

  5. JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies.

  6. The Journal of Marketing Research (JMR) is a bimonthly journal serving the scholarly and practitioner communities in the field of marketing. JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing.

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  8. The authors study the nature of articles published in the Journal of Marketing Research (JMR) during the seven-year period 2013– 2019. Consistent with the broad positioning of JMR, they find substantial diversity in domains, topics, methods, and sources of data among the published articles.

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