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Mar 5, 2019 · Christie Hemm Klok. Mr. Onitsuka’s office was meticulously preserved as a shrine to the Asics founder. At the Montreal Summer Olympics in 1976, Kihachiro Onitsuka, who died in 2007 from heart ...
Kihachiro story ‘Resume of Failures’. Kihachiro Onitsuka slogged through the salaryman life for just three years after the war. This is because he became fed up with company managers acting out of their own self-interest. And then one day, he heard the words ‘If you are going to pray, you should pray for a sound body and sound mind.’.
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Feb 24, 2022 · The passing of Kihachiro Onitsuka, 2007. On September 29, 2007, Onitsuka passed away from heart failure at a hospital in Kobe, Japan. The quote “if you fail, keep going until you succeed” is one way to describe how Mr. Onitsuka lived his extraordinary life. He was 89. Kihachiro Onitsuka’s 100th birthday, 2018.
- Kihachiro Onitsuka: The Man Behind The Brand
- Where It All Began: Reinventing The Basketball Shoe
- Sound Body, Sound Mind: The Asics Philosophy
- Standout Moments in Asics History
- Supporting Our Local Athletes
- Pioneering Performance Sportswear: The Future of Asics
2018 marks 69 years since ASICS was first founded and the 100th anniversary of Mr Onitsuka, the man that started it all. From a small four-employee business making sneakers for schoolchildren, to one of the world’s most influential sportswear brands, the ASICS brand has come a long way. Over the past decades, ASICS has become one of the most recogn...
Back in 1949, Kihachiro Onitsuka, a military veteran, was making footwear for children. Setting up the company, Onitsuka Co., he started off with just four employees and a small office. Living in post-war Japan, Onitsuka believed that in order to raise the spirit and morale of the Japanese youth, he needed to promote healthy lifestyles through spor...
Since it was first founded, ASICS was built of a strong philosophy of “healthy mind in a healthy body” – named after the Latin saying “mens sana in corpore sano.” This philosophy became the legacy that has been an essential part of the brand to this day. For Mr Onitsuka, being active was an essential part of your overall wellbeing. To help others a...
Starting off with the Onitsuka Tiger shoe, Mr Onitsuka went on to pioneer countless footwear innovations for every corner of the sporting field. Throughout the 50s and 60s, Onitsuka developed innovative tennis, volleyball and running shoes. Technical development continued on through the 80s, when ASICS released GEL material to running shoes – a rev...
In the same way Mr Onitsuka was inspired to help young Japanese people, we see our role in New Zealand the same way. Over the past 40 years, ASICS has been a part of the Kiwi sporting culture. Last year, we opened our first flagship store in Auckland, and we continue to find new ways to support and and encourage Kiwi’s to be active and pursue all k...
The moment of inspiration that Mr Onitsuka found back in 1949 remains at the core of the ASICS brand. In all of our ventures, whether it be collaborating with athletes and designers, or testing out new technologies at the ASICS Institute of Sport Science, we continue to focus on how we can foster active lifestyles and support every person to get ou...
For Kihachiro Onitsuka, the founder of the Japanese athletic shoe company Asics, inspiration came in the form of an octopus salad. Onitsuka, who passed away Sunday at 89, went into the shoe ...
Oct 1, 2007 · Oct 1, 2007. Asics Corp. founder Kihachiro Onitsuka died of heart failure at a hospital in Kobe on Saturday, his family said. He was 89. Onitsuka, chairman of the major sporting goods manufacturer ...
May 8, 2024 · Take a deep dive into the remarkable journey of Kihachiro Onitsuka and his creation of Asics. Discover the challenges, triumphs, and lasting impact this visi...
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